GBBN Architects in Minneapolis: Using Augmented Reality to Enhance Communication
Cincinnati-based architecture firm GBBN is making waves in the Twin Cities with its innovative approach to design and communication. With a focus on utilizing augmented reality to enhance client and end-user experiences, GBBN is setting itself apart in the competitive architectural landscape.
Leading the charge in Minneapolis is associate principal Michael Grage, a seasoned professional with 20 years of design and project management experience. With a strong background in the health care market, Grage is spearheading GBBN’s local projects, including work for prominent organizations such as Children’s Theater and the Hennepin Theater Trust.
One of the key players in GBBN’s augmented reality initiatives is Troy Malmstrom, the firm’s associate principal and director of computational design & fabrication. Malmstrom explains how augmented reality is revolutionizing the way architects communicate with clients and stakeholders, bridging the gap between design concepts and real-world experiences.
By using augmented reality technology, GBBN is able to immerse clients and collaborators in three-dimensional spaces, allowing them to visualize and interact with designs in a way that traditional drawings and renderings cannot replicate. This innovative approach not only enhances communication but also helps identify potential issues early in the design process, ultimately saving time and resources.
While the architectural industry faces challenges, such as a downturn in billings, GBBN remains optimistic about the future. Grage highlights the firm’s strong backlog of projects and the potential for growth as financial pressures ease and funding sources become more diverse.
As companies navigate the shift to remote work, GBBN sees an opportunity for a return to office spaces, sparking interest in centralizing work environments and fostering collaboration. With a focus on innovation and adaptability, GBBN is poised to make a lasting impact in the Twin Cities and beyond.
