Immersive AR Promotions: Toyota and Yahoo Partner for New Car Model, Nordstrom Offers Interactive Shoe Experience

Toyota and Yahoo are teaming up to offer an exciting and immersive promotion using augmented reality (AR) technology. The collaboration aims to promote Toyota’s new 2023 Crown model in a unique and interactive way.

With the increasing interest in online direct-to-consumer channels, Toyota is leveraging AR to provide customers with a virtual experience of the new Crown. Users can explore the vehicle from all angles, sit in the driver’s seat, and even take it for a virtual spin, all from the comfort of their own home.

By partnering with Yahoo, Toyota is not only offering a cutting-edge AR experience but also gaining valuable consumer insights. Through this campaign, Toyota can learn about customer preferences such as top color choices and features of interest.

In addition to the AR promotion, Toyota is utilizing digital touchpoints such as digital out-of-home advertising and connected TV pre-roll to reach consumers in a variety of ways.

Angie White, senior manager of media at Toyota Motor North America, expressed excitement about the partnership with Yahoo, stating that the AR experience helps drivers discover the Toyota Crown in a meaningful and interactive way.

AR technology is also making waves in the retail industry, with Nordstrom offering customers an interactive shoe experience through its app. Shoppers can view over 300 different shoe styles in 3D or AR, allowing them to see the products up close and in detail.

Customers can zoom in and out, place the shoes in their own space, and get a sense of how the product would fit with their wardrobe. The new AR feature on the Nordstrom app provides a unique and engaging way for customers to shop for shoes online.

As AR continues to revolutionize the way brands engage with consumers, collaborations like the ones between Toyota and Yahoo and Nordstrom are paving the way for innovative and immersive promotional experiences.