Exploring Augmented Reality Software: From Wizardry to Reality
From Wizardry to Reality: Exploring Augmented Reality Software
Though augmented reality may seem like a new concept, it actually has roots dating back to 1901 when Wizard of Oz writer L. Frank Baum described a version of the technology. Fast forward to today, and augmented reality has become a reality, allowing users to see digital information and 3D objects as if they were right in front of them.
What is augmented reality software?
Augmented reality software is a tool that enables users to place digital information in a real environment. Similar to how Photoshop allows for photo manipulation and game development software facilitates video game creation, augmented reality software empowers users to create their own scenarios in the real world.
Best augmented reality software
Whether you’re a fashion brand, a home goods ecommerce business, or simply looking to incorporate AR into your marketing strategy, there are several augmented reality tools and platforms available to meet your needs. Here are some of the top options:
Vossle
Vossle is a user-friendly augmented reality software that does not require coding. With features like clothing try-on, gamification, and face filters, Vossle is ideal for ecommerce brands. Pricing starts at $99 per month.
Zakeke
Zakeke specializes in product customization, allowing customers to preview aspects like color and material. Integration with platforms like Shopify makes it a popular choice for ecommerce businesses. Pricing starts at $13.93 per month.
Unity
Unity is a comprehensive platform known for game development but also supports immersive AR experiences. While the free version is available for personal use, the pro plan costs $185 per month and offers advanced features.
Vuforia
Vuforia is an AR SDK that supports marker-based and markerless AR experiences. It is suitable for creating 3D AR renderings of products like furniture. Pricing for the full version is available upon request.
ARKit
ARKit is designed for creating AR experiences on Apple devices. It is free for members of Apple’s Developer Program.
Google ARCore
Google ARCore is compatible with multiple Android devices and offers features like light estimation and motion tracking. It is free to use and can also work in Apple’s ecosystem.
Floori
Floori is a specialized AR platform for flooring, allowing customers to visualize different flooring options in their homes. Pricing is available upon request.
EasyAR
EasyAR is an advanced AR SDK with top-of-the-line tracking abilities. Pricing options include a free personal version, a Pro edition at $39 per month, or a one-time purchase at $1,399.
Adobe Aero
Adobe Aero is Adobe’s contribution to AR, offering a user-friendly interface for creating AR experiences. It is free for mobile devices and has a beta version for desktop computers.
Onirix
Onirix is a cloud-based platform for building AR experiences without the need to download an app. Pricing starts at $50 per month for a starter account.
ARToolKit
ARToolKit is an open-source AR software available for Windows, Linux, and macOS. It is free to use and offers customization options for developers.
Augmented reality software FAQ
What software is used in augmented reality?
Various software options are available for augmented reality, catering to different needs and platforms. From ARCore and ARKit for specific devices to Vossle for web-based experiences, there is a solution for every use case.
Is there free AR software to use?
Yes, there are several free AR software options, including ARCore, ARKit, Vossle, and Adobe Aero. These platforms offer starter packages and free trials for new users.
What is the difference between VR and AR?
Virtual reality (VR) and augmented reality (AR) both utilize spatial computing but in different ways. VR creates an immersive digital world through goggles, while AR adds digital elements to the real world, blending the physical and digital realms.
