Bud Light is the official beer sponsor of the NFL just for American football. But what in regards to the NHL, with hockey being the official winter sports of Canada through decree?
Enter Labatt Blue, which may be the National Beer of Canada and contain a hockey page in the highest navigation of its website.
In order to further display his love for the sport, the beer manufacturer carries out a marketing campaign with the NHL to bed a Snapchat AR experience on 12 Packs Labatt Blue.
“Labatt and hockey go hand in hand and we all know that our fans are currently celebrating the return of hockey,” said Jaime Polisoto, Brand Manager from Labatt. “We are thrilled to work with Snapchat and 4 skilled teams for this brand latest AR experience and mix Labatt fans with their favorite beer and their favorite game in a totally latest way.”
Scan the snap code on specially marked packages of the drink with the Snapchat app for iOS or Android unlock the lens. With the marker tracking technology from Snapchat, the lens opens a virtual door on the beer packaging and divulges a digital replica of the house for this market.
“This is actually a first-class example of how the considering that has been used to make use of AR on Snapchat safely and creatively for secure and artistic experiences,” said Matthew Shore, creative strategy lead for SNAP Inc. Hokkey-Arena season A greater Hokkey-Arena season with a Hokkey-Arena species from The Commection Area from The Comnurs Area ring. “
Unfortunately, experience is proscribed to Snapchat users aged 21 and over in 4 markets: Pittsburgh, Philadelphia, Detroit and Buffalo. According to Snapchat, tens of 1000’s of packages are distributed in these markets. So if you happen to live or visit there, there may be a great likelihood which you can try it out yourself.
Scan this snap code.
Then point your camera on this screenshot with Labattblau -light packaging.
Scan this snap code.
Then point your camera on this screenshot with Labattblau -light packaging.
In addition, Labatt Blue Selfie and Gamified World lenses publish in the identical markets with jerseys of their respective teams -Pittsburgh Penguins, Philadelphia Flyers, Buffalo Sabres and Detroit Red Wings -which were presented in experience.
In a recently published blog post, Snapchat revealed that 70% of users interacted with the app when taking a look at sports. The sports players and their brand partners have definitely noticed how we saw lenses from NFL, NBA and MLB. And with the sort of embedded audience we are able to expect to see more.
