The rock group Palaye Royale, based in Los Angeles, has managed to expand an important social media supporter, and now the group desires to expand its fan base through the facility of augmented reality.
And while AR just isn’t recent within the music business, a brand new AR experience of the band may very well be as groundbreaking as Michael Jackson's “Thriller”, which was once for music video format.
On Tuesday, the band “Curse of Calypso”, a 10-minute interactive performance full of Gothic pictures, released floating bodies and floating candles. The AR show is supported by a Medley of Tracks – Doom (Leer), nightmares and Redeemer – from the most recent album by the band The Bastards.
Experience is accessible for the Jadu app of 4.99 US dollars (iOS and Android) from Immersive filmmaker Asad J. Malik and his startup 1RIC.
Based on our craft with a pre-release version of the Jadu app update, “Curse of Calypso” is a master class in AR techniques that anchor several content in horizontal and vertical aircraft, triggered speech recognition and screen gestures to trigger actions and capture volumetric models with 106 cameras.
The audience can be not only an observer of the campaign. Using the above-mentioned speech recognition functions, users are instructed to repeat a phrase on the screen as a way to increase the 3D similarity of the singer Remington Leith from an open grave. Later, users are asked to “spray” a virtual painting as a way to reveal a hidden symbol to open a portal. After all, the audience may even play a virtual piano that results in the last act of AR history.
While music videos are still the de facto tactics to advertise recent music publications, artists have come to make use of AR experiences to make their music aware. Just as music videos from filmed performances to virtuoso short movies can range, AR experiences from camera effects can result in immersive stories.
For example, Drake, Ariana Grande, Mark Ronson, Slipknot, Guns' n Roses, Snoop Dogg, Pink Floyd and other marquee names AR experiences have published that use Snapchat, Facebook and Instagram, in addition to the eighth Wall-based AR platform, which was developed for brief outbreaks of the interaction (and sometimes a link to the stream link, a link for a link to Stream, or an album that can purchase an album).
In the meantime, other artists, including Eminem, David Bowie, Childish Gambino and Sigur ROS, have dedicated AR apps that supply expansive and interactive AR experiences.
“Curse of Calypso” falls into the latter camp, although Palaye Royale didn’t publish it by itself independent app. It is an enchanting, intricate experience that ought to set a normal for a way music artists create content to take care of their fans.
