How Augmented Reality is Revolutionizing Social Media Marketing
Augmented reality (AR) is making its way into social media, and businesses of all sizes and kinds can make the most of this technology. Although Google Glass didn’t catch on, and other people aren’t sitting at home with AR goggles on just yet, the seamless integration of AR and social media is changing the sport.
What is Augmented Reality and How Can it Help Your Business?
If the very first thing you’re thinking that of once you hear "augmented reality" is the mobile game Pokemon Go, you is likely to be wondering the way it may gain advantage your enterprise. The truth is, there are several ways you should utilize AR to enhance your social media marketing and grow your enterprise, especially in relation to e-commerce corporations.
Improve Promotion with Branded Filters
Younger social media users like to play with face filters. Social media platforms like Snapchat offer AR filters that users can apply to rework their faces into animals or add elements like flower crowns or glasses to their images. But face filters aren’t only for fun and games. Businesses can use branded filters to simply promote their brands on social media. For instance, Taco Bell created a branded Snapchat filter that turned the faces of Snapchat users into tacos. This weird AR filter was successful with users and had tons of individuals sharing taco-fied versions of themselves, all with Taco Bell’s logo in the underside corner.
Try Before You Buy
Many consumers still prefer to buy in brick-and-mortar stores because they will feel the product of their hands or try it on to see how it’ll look on them. But due to augmented reality, those brick-and-mortar shoppers may soon do more shopping online. With AR, users can “try on” products while browsing items on social media platforms like Instagram. Instagram is testing an AR functionality for ads that can let users “try on” products from chosen brands. For example, a user will find a way to virtually see how a pair of sunglasses or a shade of lipstick would look on them. Being in a position to virtually try on a product gives shoppers a greater idea of how a product will work for them, which helps remove hesitations about buying.
Increase Impulse Buys
An impulse buy is an unplanned, spur-of-the-moment decision to buy a product, and in accordance with a CreditCards.com poll, 80% of young people made an impulse buy online last yr. With augmented reality, you may encourage much more shoppers to make impulse purchases and skyrocket your sales. Augmented reality blurs the road between an imaginary world and reality. For instance, when a consumer sees an expensive sofa in a picture of a model lounge, they could think that it looks nice but that it’s out of reach for them. But with AR, the sofa can appear within the user’s own environment and reality. This blurring between imaginary and reality could make impulse purchases harder to withstand.
Boost Engagement with Immersive Experiences
A static image or a normal video can only capture the eye of users for therefore long. Augmented reality, alternatively, provides users with a very immersive experience that may keep them engaged for longer. For example, as an alternative of making a billboard or a daily ad on social media to advertise your brand, you may bring it to life with AR. Snapchat did this for his or her Snap Original show featuring Bhad Bhabie. They created an AR-enabled billboard that brought Bhad Bhabie to life. In the ad, she interacts with users as if she were talking to them in real life. These forms of interactive, immersive experiences on social media could transform the best way users engage with advertisements.
Conclusion
As social media platforms improve their AR features, businesses could make augmented reality a key element of their social media marketing strategy. By incorporating AR into their marketing plans, businesses can improve promotion, increase impulse buys, and boost engagement with immersive experiences. With the potential to generate $13 billion in ad revenue by 2022, AR is a possibility that companies can’t afford to miss. Stay ahead of the competition and grow your enterprise by maintaining with the most recent social media AR trends and incorporating them into your marketing strategy.
