Introduction to Augmented Reality
Though the term “augmented reality” (AR) was coined in 1990, the technology is just now hitting its stride. The breakout success of Pokémon Go in 2016, and modern ad formats popularized by Snapchat, have piqued the interest of consumers and types alike. Now, marketers in quite a lot of industries are experimenting with recent applications of AR.
Understanding Augmented Reality
AR is usually lumped along with virtual reality (VR), but they’re distinct technologies with different use cases. Unlike VR, which requires specialized headsets and places users in virtual worlds, AR involves overlaying information on real-world views and is accessible via on a regular basis mobile devices.
What’s Driving Augmented Reality Development?
The 2017 introduction of Apple’s ARKit and Google’s ARCore software development kits (SDKs) has signaled the tech industry’s confidence in—and future support of—AR experiences. This has spurred brands, developers, startups, agencies, platform firms and publishers to speed up activity.
AR-Enabled Devices
The availability of AR on smartphones is bringing the technology into the mainstream. However, AR will eventually be experienced via glasses or headsets that may potentially provide higher user experiences.
The Future of Augmented Reality Advertising
AR promoting will grow quickly over the subsequent several years. It is currently dominated by social media firms—including Snapchat and Facebook—that are aggressively constructing out their offerings and measurement models. New self-serve options, that are relatively easy to experiment with, are easing AR adoption amongst each brands and consumers.
Maximizing the Potential of Augmented Reality
Brands that intend to make their AR experiences “stick” long run will eventually have to pivot from novelty to utility. Winners will use AR to satisfy their audiences’ specific needs for information, convenience and entertainment.
Conclusion
In conclusion, augmented reality is a rapidly growing technology that’s changing the way in which we interact with information and the world around us. As the technology continues to evolve, we will expect to see recent and modern applications of AR in various industries. With its potential to supply users with unique and fascinating experiences, AR is an exciting development that’s value keeping track of. Whether you are a brand seeking to leverage AR for marketing purposes or just a curious consumer, there is no denying the impact that AR is having on our world.
