Introduction to Augmented Reality Marketing
Immersive technologies, and more specifically augmented reality (AR), are here to remain. When done appropriately, AR may be some of the charming and immersive ways to market your brand and business, but not all campaigns achieve this. Why? Well, it was never promoted well enough from the beginning. Mature technology means brands and agencies can now not solely depend on the magic of the medium to drive word of mouth or generate traction.
Prioritizing PR from the Start
Create a marketing plan right from the very starting, right after the project transient has been written. This will make sure that channel planning, messaging, comms, and PR may be inbuilt tandem along with your AR experience. This is significant for a technology like AR where there’s additional education to be done along with your audience. Nuances like how the experience will perform on different devices or in numerous locations, and find out how to interact with it, need communicating appropriately. A robust and unified set of timelines, channels, assets, and comms will make sure that your intended audience will understand and have interaction along with your AR campaign.
Getting media involved before launch can also be crucial, in order that they can have a glimpse before anyone else (under embargo, in fact). Having a demo version of the AR experience journalists can check out for themselves is vital to piquing interest and getting them to have interaction with AR content. Make sure you provide a QR or deep link of the experience so you possibly can cater for each desktop and mobile readers.
The Importance of Great Assets
Seeing is believing with AR. So, as a part of your marketing plan, make certain you’ve got great visual assets when it’s time to launch. Typically, this implies having a well-shot video of the experience constructed from a mixture of over-the-shoulder style footage and screencaps to showcase the more intricate details of the user journey. Likewise, gifs and shorter-form content are quick ways of highlighting specific moments inside your AR for journalists and using them on social media when you have to capture attention inside a tiny window.
Segmentation is Key
Generating PR out of your AR solution is hard at the very best of times, so give your campaign the very best probability of getting covered by segmenting your outreach to focus on specific verticals and trades. A great PR agency should advise you on this, but when you’re doing it in-house, construct this into your campaign planning. If you’re an agency working with a client and also you’re putting out a joint press release or media alert, ensure there’s no overlap between their targets and yours.
Leveraging Your Internal Team
An often-forgotten channel for extending the reach of your campaign is your personal team and your partners – make certain you’re leveraging these folks to drive broader awareness. Before launch, transient your team and share screen recordings and breakdowns of the campaign so everyone’s aligned and enthusiastic about sharing the AR experience at launch.
The Launch is Just the Start
Once the campaign period is over and also you’ve generated as much awareness and traction from the initial launch as you possibly can muster, don’t stop there. Create case study content, internal resources, and submit the AR solution for speaker slots alongside clients and partners to speak through the execution and the way the outcomes were achieved. Awards can be one other type of validation and awareness in addition to an awesome catalyst for constructing client and partner relationships.
Conclusion
In conclusion, marketing an AR campaign requires careful planning, great visual assets, and a well-executed PR strategy. By prioritizing PR from the beginning, creating great assets, segmenting your outreach, leveraging your internal team, and making the launch only the start, you possibly can ensure your AR campaign doesn’t fall into the trap of under-promotion. With the fitting approach, AR is usually a powerful tool for charming your audience and driving business results. By following these steps and continuing to construct momentum after the launch, you possibly can unlock the total potential of AR and take your marketing to the following level.
