Introduction to eighth Wall and IAB
eighth Wall, a number one company in web-based augmented reality (WebAR), has joined the newly formed IAB Augmented Reality Board of Directors. Tom Emrich, VP of Product at eighth Wall, has been appointed to the board, where he’ll help the IAB unlock the worth of augmented reality for brands. The IAB’s mission is to concentrate on buyer education, creative best practices, and AR ad measurement standards.
What is eighth Wall?
eighth Wall is a pc vision software company that makes it possible to construct interactive web-based augmented reality experiences that could be accessed on any smartphone without the necessity for an app. The company has powered AR activations for top brands across various industries, including retail, food and beverage, travel and tourism, automotive, fashion, sports, and entertainment. Some of its notable customers include Nike, Sony Pictures, Burger King, and McDonald’s.
The Importance of WebAR
WebAR has opened up recent opportunities for agencies and types to make use of AR without the friction of downloading an app. eighth Wall has seen firsthand how WebAR helps marketers and types engage consumers wherever they’re and achieve demonstrable results. By joining the AR Board, eighth Wall will bring its years of experience to the table and be certain that WebAR is well represented within the discussions and initiatives.
The IAB Augmented Reality Board of Directors
The IAB Augmented Reality Board of Directors was launched this 12 months to assist marketers reap the benefits of the chances afforded by immersive technologies. The board brings together passionate and experienced AR leaders to assist encourage and shape the longer term of AR in promoting and marketing. The board will concentrate on initiatives that help brands start with AR, including highlighting the advantages of AR for marketers, showcasing in-market AR experiences from brands, and recommending measurement criteria for AR’s use in promoting and marketing.
Benefits of AR for Marketers
AR is becoming a crucial differentiator for marketers seeking to bring their brand and products to life. Consumers are increasingly expecting to interact with brands in immersive ways, and AR is providing a brand new way for marketers to have interaction with their audience. The IAB is worked up to have eighth Wall join the AR Board, as the corporate will play a key role in helping to scale AR for advertisers.
Getting Started with eighth Wall
Developers, agencies, and types seeking to start with eighth Wall WebAR can enroll for a 14-day free trial to get full access to the eighth Wall platform. Recent examples of eighth Wall-powered experiences for top brands can be found on the eighth Wall blog.
Conclusion
In conclusion, eighth Wall’s joining of the IAB Augmented Reality Board of Directors marks an exciting development on the earth of augmented reality. With its expertise in web-based augmented reality, eighth Wall will help the IAB unlock the worth of AR for brands and supply a brand new way for marketers to have interaction with their audience. As AR continues to grow and evolve, it can be interesting to see the impact that eighth Wall and the IAB can have on the industry.
