Introduction to Sergey Brin’s Return to Google
Sergey Brin, the co-founder of Google and the mastermind behind Google Glass, has come out of retirement and is back at the corporate, specializing in making Artificial Intelligence (AI) a reality. He recently made a surprise appearance at Google I/O 2025, where he discussed his experiences with Google Glass and the teachings he learned from its launch. Brin also talked a few recent project, Android XR smart glasses, and the way he plans to use the knowledge gained from Google Glass to this recent enterprise.
Lessons Learned from Google Glass
Brin admitted to creating mistakes with Google Glass, stating, "I definitely feel like I made numerous mistakes with Google Glass, I’ll be honest." He reflected on the launch of Google Glass, which featured wing-suit skydivers jumping from a plane while wearing the device. Although it was a spectacular moment, Brin now sees flaws within the approach and is decided to avoid similar mistakes with the brand new Android XR glasses. He emphasized the importance of polishing the product before launch and doing a cool demo when it’s ready.
The Rise and Fall of Google Glass
Google Glass was a cultural phenomenon between 2012 and 2014, with many individuals wearing them to events and on TV shows. However, the device suffered from availability and pricing issues, with a price tag of $1,500. Brin attributed these problems to his lack of know-how about consumer electronics supply chains and the challenges of constructing a product at an affordable price point. This time, Google has partnered with firms like Samsung, Gentle Monster, and Warby Parker, that are experts in constructing consumer products and provide chains.
The Role of AI in Android XR Glasses
Brin believes that AI will make a big difference within the success of Android XR glasses. Unlike Google Glass, which was "smart" but lacked true intelligence, the brand new glasses may have the ability of AI behind them. This will enable the glasses to help users without continuously distracting them, making interactions more natural. Google’s AI platform, Gemini, will likely be at the middle of those Android XR wearables, allowing for a more seamless and intuitive experience.
The Future of Smart Glasses
According to Demis Hassabis, CEO of DeepMind, the universal assistant is the killer app for smart glasses. With AI-powered glasses, users can interact with their surroundings in a more natural way, using voice commands and gestures. This is the long run of smart glasses, and one which Google Glass aspired to but never achieved. Android XR Glasses will likely be Brin’s second attempt at creating smart glasses, and it will be the one he’ll ultimately be remembered for.
Conclusion
Sergey Brin’s return to Google and his work on Android XR glasses mark a brand new chapter in the event of smart glasses. With the ability of AI and the teachings learned from Google Glass, Brin is decided to create a product that can revolutionize the best way we interact with technology. As the tech world waits for the launch of Android XR glasses, one thing is evident: the long run of smart glasses is looking brighter than ever.
