Introduction to Amit Agrawal
Amit Agrawal plays a significant role in establishing key alliances and constructing competent teams who’re quite adept in using the newest technology.
The Impact of Technology on Politics
Political parties have been known to employ disruptive methodologies and methods to influence people. Modern technologies and communication mediums are rapidly transforming the way in which political campaigns are carried out. With the help of assorted external influences or marketing efforts, resembling using social media, the speed of adoption of latest ideas will be accelerated. The impact of Facebook on the Obama campaign is an ideal example of this. It was the primary major instance of social media utilized for political campaigning. With its success, political parties and leaders began being attentive to constructing their social media following.
The Role of Social Media in Politics
In the 2016 U.S. presidential election, Donald Trump used Twitter to achieve out to hundreds of thousands of individuals. Even after becoming president, he used this social media platform as a medium to perform his foreign policy. The increasing adoption of social media has also led to its misuse. The Cambridge Analytica scandal brought forward the alarming issue of how manipulation through social media will be done to realize political gains. Its disruptive campaigning spread everywhere in the world, and amongst the most well-liked campaigns by this firm was the Brexit campaign, which they still deny any wrongdoing inside.
The Use of Technology in Indian Politics
In India, Hindu nationalist leader Narendra Modi used each social media to achieve out to people together with 3D Holographic technology to look at different rallies. Now, the stakes are even higher, and political parties must give you a brand new approach to effectively deliver their message. Here, augmented reality can play a vital role.
Augmented Reality: Application In Political Campaigning
Augmented reality is one in all the technologies that has been specific to 1 industry, the gaming industry. However, it has now been adopted by other industries, too. Mobile app development firms at the moment are coming up with a big selection of AR-enabled mobile apps to serve the needs of individuals. Along with gaming, it’s swiftly gaining traction in travel, entertainment, healthcare, etc. Augmented reality will be efficiently utilized to tell people about various issues in a highly interactive way. For instance, a political party can create an AR-enabled mobile app that shows location-based data resembling crime data, development information and indices as a timeline reflecting development done over time during a specific elected official’s tenure.
The Potential of Augmented Reality
The social media giant Facebook opened its AR platform in closed beta. This platform will assist users and developers mix the digital in addition to physical worlds in recent methods on mobile. Imagine a political party utilizing this feature to display their proposed policies when it comes to budget allocations, key regions for increasing security, jobs promised at a specific region and rather more. Infamous Edward Snowden, who revealed an enormous government spying program, also identified an analogous scenario. According to him, augmented technology has an inherent ability to extend overall civic engagement and even change the way in which people perceive their surroundings.
Fanning Contentious Issues
Augmented reality will be used to make people aware of contentious issues. The variety of undocumented immigrants in a region, crimes committed by them, money spent on the welfare of undocumented immigrants, drug use inside these communities and more will be showcased through an augmented reality app. This can influence local people and make them more vocal and volatile. These contentious issues can polarize people, and political parties can make the most of that.
Preventing The Misuse Of AR Apps For Political Campaigning
In order to avoid such misuse of impactful technologies like AR, there are specific practices that will be implemented. These include:
Strict Guidelines For Displaying Data On AR apps
Political candidates or parties that want to employ AR apps of their political campaigns needs to be barred from displaying sensitive details about anyone mentioned in the info presented. Even further, electoral bodies in a given country should develop strict guidelines for the usage of AR apps and the info they present and collect.
Data Privacy
Political candidates or parties shouldn’t be allowed to access or collate the data of a goal population without proper scrutiny by an election monitoring body. Strict guidelines should ensure data is simply collected after a person gives direct consent.
Constant Content Monitoring
AR apps for political campaigning needs to be properly vetted at regular intervals. The content displayed needs to be duly checked by the election body to be sure that apps aren’t misused to spread disinformation, rumors, fake news and rather more.
Conclusion
Technology can play a key role in bringing people together, and this is obvious with the success of web and social media platforms like Facebook and Twitter. However, augmented reality can play a vital role in future political campaigns. Recent times have shown how technology can shift the social and political environment. In the long run, we will expect a growing role for augmented reality in political campaigns and witness its huge impact on election results.
