“Meet Summer Liu: Leveraging Data Analytics for Game Advertising & Marketing at PG Connects London”
Summer Liu, the chief marketing officer at SocialPeta, is set to deliver a compelling talk at Pocket Gamer Connects London on January 22nd to 23rd. With over eight years of experience in the mobile gaming industry, Liu has played a pivotal role in driving SocialPeta’s global expansion and strategic partnerships with mobile game publishers.
In her upcoming talk, titled ‘Leveraging Data Analytics for Game Advertising & Marketing’, Liu will delve into the latest marketing trends in the global mobile gaming landscape. From global rankings in advertising, revenue, and downloads to region-specific observations, Liu will provide valuable insights to empower game developers and marketers to make informed decisions in an increasingly competitive market.
With a focus on outstanding ad creatives and a special analysis on Mini-game advertising and AIGC for user acquisition, Liu aims to equip attendees with the tools and knowledge needed to stay ahead in the dynamic gaming industry.
When asked about her biggest aspiration in mobile gaming, Liu expressed her goal of propelling SocialPeta into a globally recognized and respected brand, offering expertise in user acquisition and inspiring game development to studios worldwide.
Looking towards the future, Liu believes that augmented reality devices and other groundbreaking technologies could be the next big disruptors in mobile gaming, offering novel ways to interact with games and redefine the user experience.
As a fan of Homescapes, Liu praises Playrix for their creative approach to advertising and engaging gameplay. She believes that hypercasual gaming is here to stay, serving as a gateway for potential gamers to explore different gaming experiences and evolve into casual game players.
Don’t miss the opportunity to meet Summer Liu at PG Connects London and gain valuable insights into the ever-evolving world of mobile gaming. Book your tickets now to join Liu and over 250 expert speakers at the event, where you can connect with decision-makers from the global games industry and level up your skills and business.
