Introduction to Augmented Reality Shopping
Since COVID-19 has impacted the best way we live, buy, and sell, many retailers and business owners have adapted to the brand new normal as an alternative of waiting for the pandemic to pass. In order to achieve out to their customers and supply them with the identical, if not higher, customer experience, many fashion brands and retailers have shifted to using augmented reality.
What are AR Apps?
Unlike virtual reality which immerses users in a virtual world, requiring their full attention, AR simply overlays digital images onto the physical world to seamlessly integrate real-world interactions. When it involves retail, AR is used as a complementary technology for shoppers – product images are superimposed on top of the view of reality, like mannequins and even the consumers themselves. AR in retail is an answer that will help each offline and online retailers provide higher customer support whilst meeting their needs and demands.
The Benefits of AR Shopping
Just imagine: You are looking for furniture online, and you discover a chunk that catches your eye. But, then the agonising sets in – will it fit into my space? Does it match my interior design? Will it look good next to other pieces of furniture that I have already got? This is where AR makes a difference. With AR shopping apps, you’ll be able to see what a chunk of merchandise looks like in your private home before you purchase it. Same with clothes and accessories, AR clothing apps assist you to see what the outfit looks like on you and not using a trip to the shop.
Top AR Shopping Apps
While the recognition of AR in retail just isn’t as prevalent because it is within the gaming industry, a report by RMIT University has forecasted that retail, healthcare, and engineering sectors will account for 41% of the worldwide distribution of AR market. What’s more, in line with a report by Statista, the worth of the augmented reality market is forecasted to be value US$58.7 billion in 2022, with over 800 million lively mobile users downloading augmented reality apps on their devices. These numbers offer a major insight; one of the best approach to reach your audience just isn’t just by being online, but additionally by providing a hassle-free and interactive consumer experience.
1. Amazon’s Room Decorator
In 2020, Amazon rolled out a brand new AR shopping tool, Room Decorator. This online shopping app allows shoppers to see furniture in addition to other home decor in their very own space. The e-commerce giant has experimented with other AR tools and virtual reality software up to now, so what sets the Room Decorator aside from the remaining? It allows shoppers to virtually add multiple products and furniture to the room at the identical time. This means that you could now visualise how a complete set of products can fit together in your space as an alternative of seeing one item at a time.
2. IKEA Place
IKEA Place is one other popular AR app that permits users to visualise furniture of their home before making a purchase order. The app uses AR technology to superimpose 3D models of IKEA products into the user’s space, allowing them to see how the furniture will look and fit of their home.
3. Sephora Virtual Artist
Sephora’s Virtual Artist is an AR app that permits users to try on makeup virtually. The app uses AR technology to superimpose different makeup looks onto the user’s face, allowing them to see how they are going to look without having to physically apply the makeup.
4. Warby Parker
Warby Parker is an eyewear company that uses AR technology to permit users to try on glasses virtually. The app uses AR to superimpose 3D models of glasses onto the user’s face, allowing them to see how the glasses will look without having to physically try them on.
5. ASOS Virtual Try-On
ASOS’s Virtual Try-On is an AR app that permits users to try on clothes virtually. The app uses AR technology to superimpose 3D models of clothing onto the user’s body, allowing them to see how the garments will look without having to physically try them on.
Conclusion
In conclusion, augmented reality shopping apps are changing the best way we shop online. With the flexibility to visualise products in our own space, try on clothes and makeup virtually, and see how furniture will slot in our home, AR shopping apps are providing a more interactive and hassle-free consumer experience. As the technology continues to evolve, we are able to expect to see much more progressive uses of AR in retail, making online shopping easier and more enjoyable than ever before.
