Introduction to Virtual Try-On
The world of beauty and cosmetics has undergone a major transformation with the introduction of virtual try-on tools. Perfect Corp., a number one beauty tech company, has partnered with Sally Hansen to launch AgileHand Technology, an modern augmented reality (AR) tool that permits users to try on nail polish colours virtually. This technology is a game-changer for the wonder industry, enabling customers to experiment with different shades and finishes from the comfort of their very own homes.
How it Works
The AgileHand Technology uses AR to superimpose nail polish colours onto the user’s nails, allowing them to see how the colour would look in real-time. This technology is out there without spending a dime on Sally Hansen’s website and will be accessed using a mobile device. The virtual try-on tool is the primary of its kind to emerge from the partnership between Coty, Sally Hansen’s parent company, and Perfect Corp. The corporations plan to roll out more features in the longer term, including virtual product testing, online skin diagnostics, and data-driven personalization for other brands throughout the Coty portfolio.
The Rise of Virtual Beauty Product Testing
The COVID-19 pandemic has accelerated the adoption of virtual beauty product testing. With fewer customers visiting physical stores, beauty brands have needed to adapt to achieve their target market. AR technology has been instrumental in helping brands connect with customers remotely. Perfect Corp. has been on the forefront of this trend, creating a variety of AR tools that allow users to check different beauty products virtually. In 2019, the corporate partnered with Alibaba to launch an AR cosmetic testing feature that enabled users to experiment with lipstick, eyeliner, and blush.
Benefits of Virtual Try-On
The virtual try-on tool offers several advantages to customers. It allows them to try on different nail polish colours without having to physically apply the polish, saving time and reducing waste. The tool also enables customers to see how the colour would look in several lighting conditions, helping them make a more informed purchasing decision. Jean-Denis Mariani, Chief Digital Officer at Coty, notes that nail polish is a "highly impulsive" and experimental category, making virtual try-on an ideal fit.
Conclusion
The partnership between Perfect Corp. and Sally Hansen marks a major milestone in the wonder tech industry. The AgileHand Technology is a testament to the facility of innovation and its potential to remodel the best way we interact with beauty products. As the wonder industry continues to evolve, it’s likely that we’ll see more brands embracing virtual try-on technology. With its ability to offer a customized and immersive experience, virtual try-on is poised to revolutionize the best way we shop for beauty products. Whether you are a beauty enthusiast or simply on the lookout for a brand new strategy to discover products, virtual try-on is certainly value exploring.
