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AR experiences are sometimes pretty disappointing, but a brand new campaign by Aussie bubble-tea purveyor Chatime and artistic agency Special at the least provides something offbeat and unique.
Mind you, ‘unique’ here features a shiny blue grub-like creature filling a cup with tea, milk, and boba pearls straight from its own udder—only to drink the resulting concoction and repeat the method. Some might find that gross enough to swear off bubble tea for good. But you possibly can’t deny it’s unexpected.
The ‘Satisfy your strange’ campaign features a crew of wierd characters which are designed by Scottish digital artist Sam Lyon to look squishy and glossy, similar to the tapioca blobs that give bubble/boba/pearl tea its names.
Some of the AR animations within the campaign eventually offer up a reduction code, in accordance with the agency.
Special developed the campaign’s media strategy, which is being delivered in collaboration with Love Media and Wired Digital. It launched with a teaser campaign around Sydney and Melbourne, followed by a national street-furniture campaign. There’s also a TikTok partnership and challenge.
You may have the opportunity to scan the QR codes in the pictures below, in case you really need to. Ad Nut was only capable of get the blue slug one to work, and never on all phones Ad Nut tried.
CREDITS
Client: Chatime
Chief Marketing Officer : Joanna Robinson
Head of Marketing: Claire Fabb
Creative Lead: Helen Dean
Marketing Executive: Samantha Van Prehn
Creative Agency: Special
CEO & Partners: Lindsey Evans & Cade Heyde
CCO & Partners: Julian Schreiber & Tom Martin
Strategy Partner: Dave Hartmann
Creative Directors: Nils Eberhardt & Simon Gibson
Creatives: Jeff Seeff & Joel Grunstein
Creative Technologist: Laurent Marcus
Head of Media Strategy: Georgia ThomasÂ
Business Director: Laura Little
Business Manager: Dharsh Sundran
Executive Producer: Sonia Ebrington
Integrated Producer: Emily Willis
Head of Design: Adam Shear
Artist / animator: Sam Lyon- Jelly Gummies
AR construct: Unbnd
Retouching / animation support: Electric Art
Media agency (OOH): Love Media
Managing Director : Tony Woodward
Media Agency (social): Wired Digital
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