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The Free AR Experience, Open to the Public in Lake Park, Lets Visitors Build an Immersive Digital World Around Whimsical Physical Structures Through Their Mobile Phone LOS ANGELES – May 18, 2022 – Hollywood Park is extending Samsung’s AR experience, Dreamground, through December. The AR experience offers guests a physical and digital playground through a mix of whimsical physical structures, on-screen animation and custom AR functionality. Dreamground at Hollywood Park is free and spread throughout Lake Park. Guests can explore three immersive worlds: Bubbloonland, Fluttering Forest and Crystal Galaxy, that are all enhanced by corresponding sculptures throughout Lake Park. Users exploring Dreamground can add their very own virtual elements to the sculptures and surrounding landscape through the use of their smartphone to position and create interactive elements on any surface in Dreamground. Users may even draw midair to make custom floating creations. Elements created in Dreamground last for as much as 24-hours, so users can see what others have created before them, collaborate with friends in real-time, in addition to leave something behind for others to see. This allows each experience in Dreamground to be unique and construct upon other Dreamground visitors’ creations. Dreamground also features interactive face filters and allows users to share their unique content – photo or video – across social channels. In addition to the onsite sculptures, Dreamground can be accessed through SoFi Stadium’s 4K Infinity Screen by Samsung. Prior to pick ticketed events, guests will view a Dreamground video on the Infinity Screen that includes a QR code that after scanned allows them access to Dreamground contained in the stadium. Built for the longer term, the Infinity Screen by Samsung has the most important LED content playback system ever deployed. With nearly 80 million pixels spaced 8 millimeters from center to center, each panel could be uniquely or congruently programmed with statistics, live and/or animated content. Dreamground also features content exclusives for Galaxy 5G device holders on Verizon. These users could have access to Galaxy G5 Portals throughout Dreamground that feature 4K, 360-streamed video and ultra-high fidelity AR. The ability to explore and interact in high resolution and in real-time showcases the ability of the high bandwidth and low latency of 5G. The Dreamground AR experience is offered to each Android and iOS users. Visit Google Play store to download the Android version of Dreamground created by Samsung, or visit www.samsung.com/dreamground for more information. About Hollywood Park Spanning nearly 300 acres, Hollywood Park is the most important urban mixed-use development under construction within the Western United States. Anchored by an 890,000-square-foot retail area and surrounded by creative office space, Hollywood Park offers recent sophisticated residences, public parks, a lake, and premier entertainment venues. The mixed-use development is all linked by walkable paseos and plazas and centered across the newly accomplished 3.1 million square-foot SoFi Stadium, certainly one of Los Angeles’ most striking architectural structures. Stylish residences and a contemporary open-office campus will complement the entertainment and retail district, making a world-class destination for each local and international guests. Located just six miles off the coast, a brief drive from LAX and the City of Inglewood’s future Crenshaw/LAX Line, Hollywood Park is poised to change into an iconic global destination for hundreds of thousands to enjoy. For more information, please visit www.hollywoodparklife.com. About Samsung Electronics America, Inc. Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a pacesetter in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the boundaries of today’s technology to supply groundbreaking connected experiences across its large portfolio of services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is devoted to creating a positive impact on the environment through its eco-conscious products, practices and operations. To learn more and to become involved, visit Samsung.com. For the most recent news, visit news.samsung.com/us and follow @SamsungNewsUS. SEA is a completely owned subsidiary of Samsung Electronics Co., Ltd
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