Introduction to Augmented Reality within the Automotive Industry
Ford has recently launched a brand new augmented reality app that permits users to visualise the newest Ford Mustang model of their driveways. This progressive technology is being touted as an industry first and is predicted to generate significant interest in the brand new automotive.
How the App Works
The app, created by Blue Hive and augmented reality specialists Kudan, utilizes ‘j-tracking’ visual marking technology to create a life-like image of the Mustang. Users can point their smartphone or tablet at a location, and the app will generate a picture of the automotive, scaled to size. The app also allows users to walk across the automotive and interact with it, triggering engine noises and providing a very immersive experience.
The Rise of Augmented Reality
Augmented reality has change into increasingly popular amongst brands lately. In 2014, Facebook acquired virtual reality headset maker Oculus Rift for $2 billion, highlighting the growing importance of this technology. Other corporations, corresponding to Fiat, have also launched their very own augmented reality campaigns. For example, Fiat unveiled an app that allowed users to experience a digital ride within the Fiat 500X alongside magician Dynamo.
What Sets the Ford Mustang App Apart
According to Richard Last, creative director at Blue Hive, the Ford Mustang app is exclusive in comparison with traditional augmented reality apps. Unlike other apps, which require a printed image to activate them, the Ford Mustang app could be used anywhere, at any time. The app also allows users to customize and photograph their life-size Mustang, making it a fun and interactive 3D configurator.
Target Audience and Availability
The app is primarily geared toward customers who’ve pre-ordered or expressed interest in the brand new Ford Mustang, which is ready to launch later this 12 months. The app is currently available on iOS, with an Android version expected to launch in late January.
Conclusion
The latest Ford Mustang app is an progressive example of how augmented reality could be used to generate interest and excitement in a brand new product. By allowing users to visualise and interact with the automotive in a singular and immersive way, Ford is hoping to drive up interest in the newest Mustang model. With its user-friendly interface and interactive features, the app is bound to be a success with automotive enthusiasts and potential customers alike.
