Exploring Instagram Stories AR Filters: A Look at Brands and Creators

Augmented Reality (AR) is no longer just a concept from the future – it’s already here, and you may be using it without even realizing it. Instagram Stories, a popular feature among social media users, has integrated AR filters that allow users to merge virtual images with reality, creating a new and unique image that is part fictional and part real.

These filters have become a favorite among Instagram users, especially the younger demographic, who enjoy the ability to alter their photos and videos in fun and creative ways. While some filters come standard with Instagram, many more are custom-created by brands and individuals, particularly those involving augmented reality.

So, what exactly are Instagram Stories AR filters and how are brands using them to engage with their audience? AR filters superimpose virtual computer-generated effects onto real-world images, creating a combined image that is visually striking and engaging. The most common use for these filters on Instagram is as face filters, allowing users to add various effects to their photos and videos.

In 2017, Instagram introduced face filters to its platform, which quickly became a hit among users. While Instagram was not the first to offer face filters (Snapchat’s Lenses came before), they have since opened up the platform for brands, public figures, and popular creators to create their own custom filters using Facebook’s Spark AR Studio platform.

Brands have seized this opportunity to create unique and interactive filters that not only entertain users but also help build brand awareness and engagement. By creating custom filters, brands can encourage users to follow their account or visit their profile to access the filter, thus increasing their visibility and reach on the platform.

Accessing custom Instagram Stories AR filters is relatively easy – simply follow the account that created the filter or try it out if a friend sends you a Story with the filter. Additionally, platforms like Lenslist offer collections of AR filters across various categories, making it easier for users to discover new and exciting filters.

Some notable examples of custom Instagram Stories AR filters include filters created by artists like Johanna Jaskowska and George Kedenburg III, as well as brands like Disney, Adidas Originals, and Gucci Beauty. These filters range from quirky and retro to fun and interactive, showcasing the creative possibilities of AR technology on social media.

While creating custom Instagram Stories AR filters is currently limited to a select group of developers and brands, the platform is set to open up to a wider creator and developer ecosystem in the near future. As AR technology continues to evolve and gain popularity, we can expect to see more brands and individuals using custom filters to enhance their social media presence and engage with their audience in new and innovative ways.