Shadow Factory Makes Push For VR And AR In Marketing

Introduction to Shadow Factory

Shadow Factory has made tremendous progress within the virtual reality (VR) industry, becoming a number one VR digital studio in Asia. Within just two years, the corporate has produced an array of high-end virtual, augmented, and mixed reality experiences. These experiences range from virtual tours and 360-degree videos to Facebook AR filters and proprietary software. The studio’s primary goal is to bridge the gap between VR and the industrial mainstream, pushing the creative and technical boundaries of the industry.

The Team Behind Shadow Factory

The company’s success may be attributed to its amazing team and flat organizational structure. This structure enables seamless collaboration between the creative, tech, and operations teams without the burden of bureaucratic overhead. According to Amit Chatterjee, partner and co-founder of Shadow Factory, that is certainly one of the explanations they’re outpacing their competitors globally. Established in 2016 by founders Amit Chatterjee and Devin Ehrig, the corporate has grown rapidly, with nearly 50 people across its Hong Kong and Toronto offices.

Services and Expertise

Shadow Factory services a various range of multinational clients across the Asia Pacific region and North America. The company’s team of production artists and digital designers are specialists in various disciplines, constructing 360-degree computer-generated environments where users can interact freely. They have turn out to be experts in solving problems for enterprise firms, helping them envision their brand or product in VR campaigns and secure budget allocation. Shadow Factory’s clients span multiple industries, including hospitality, tourism, industrial engineering, retail, high-quality art, entertainment, and blockchain technologies.

Notable Projects and Achievements

One notable project is the corporate’s work with Blockchain Studio’s three way partnership CryptoCarz, which was voted the number two blockchain startup to observe at Consensus in New York. Shadow Factory has also developed enterprise tools for VR showrooms, including a VR content management system with geolocation functionality. In the sector of augmented reality, the corporate is a go-to vendor for producing camera effects on Facebook’s AR platform, with effects utilized by over 1 million users this yr.

VR Gaming and Future Releases

Shadow Factory has created quite a few branded VR titles, including wind and snow-surfing simulators and a reflex-based "ride and catch" game for a Michael Kors promotional campaign. This game won a Centauri on the 2017 Vega Digital Awards and was cited as certainly one of the Top 4 VR Experiences on the 2018 MIPTV Conference in Cannes. The company is scheduled to release its formal entry into the VR gaming space this yr, with several titles within the works.

Conclusion

Shadow Factory is on the forefront of the VR industry, with a talented team and extensive skill sets. The company continues to explore latest ways to have interaction audiences, using technology and imagination to create meaningful, story-driven, and interactive experiences. With its commitment to innovation and customer satisfaction, Shadow Factory is poised to stay a number one player within the VR digital studio landscape. As the corporate looks to the longer term, it’s prone to proceed pushing the boundaries of what is feasible on the earth of virtual reality.