Introduction to Grey Goose’s New Flavors
Grey Goose, a widely known vodka company, has launched three recent flavors under its Grey Goose Essences portfolio. To promote this recent range, the corporate has created an Augmented Reality (AR) installation at Heathrow Airport’s Duty Free in partnership with creative agency Swipe Back. The goal of this campaign is to lift awareness about Grey Goose’s expanding portfolio of products.
The AR Installation
When travelers stand in front of the installation, they see a virtually frosted screen. By using hand gestures, they’ll unveil the bottles of Grey Goose’s recent flavors: watermelon & basil, strawberry & lemongrass, and white peach & rosemary. This interactive experience allows travelers to interact with the brand in a singular and memorable way.
Exploring the Flavors
Once travelers have chosen a flavor, the screen displays a plant-covered wall, with flowers taking an augmented 3D shape of the user. The flowers react to the travelers’ movements and gestures, intensifying the experience of nature. The installation then provides in-depth information in regards to the recent flavors, including ingredients and recipes, together with a QR code to Grey Goose’s website.
The Campaign
The campaign is currently live at Heathrow Terminal 5 until April thirtieth. According to Nikhil Roy, co-founder of Swipe Back, "As a category that relies on taste, we have worked with Grey Goose to create a multi-sensorial experience, but with a selected deal with sight, capturing travelers’ imaginations in a competitive arena like duty-free." The use of AR technology allows travelers to find and be inspired by recent flavors in an immersive and exciting way.
Conclusion
The partnership between Grey Goose and Swipe Back has resulted in a singular and interesting campaign that showcases the brand’s recent flavors. By leveraging AR technology, Grey Goose is capable of provide travelers with a memorable and interactive experience, setting a brand new standard for the way consumers discover and interact with recent products. As the campaign continues to run at Heathrow Airport, it should be exciting to see the way it impacts the brand’s awareness and sales.
