Introduction to Augmented Reality
Augmented Reality (AR) is a technology that’s changing the way in which we interact with the world around us. It brings elements of the virtual world into reality, enhancing the things we see, hear, and feel. AR is getting used in various industries, including retail, to create a more experiential and private experience for patrons. It is taken into account to be in the course of a mixed reality spectrum, between the true world and the virtual world.
Tanishq’s Innovative Approach
Tanishq, India’s most trusted jewellery brand, has taken a step further to make its products more accessible to customers. The brand has launched an Augmented Reality experience on the Bangalore and Delhi airports. This is the primary time in India that a jewelry brand is using AR technology at an airport to have interaction with a big audience. The goal is to offer a brand new level of interaction with customers, allowing them to check out jewellery virtually before making a purchase order.
How it Works
Tanishq has partnered with StyleDotMe, a startup that makes a speciality of revolutionary applications of AR and Artificial Intelligence (AI) within the gems and jewellery industry. The platform, called MirrAR, allows customers to virtually try on jewellery in real-time, without having to physically wear it. This technology provides a "Try and Buy" experience, where customers can flick thru multiple jewellery pieces virtually with only one click.
Benefits for Customers
The AR experience provides several advantages for patrons. It allows them to check out different jewellery pieces without having to physically wear them, making it a more convenient and fun experience. The technology also provides a more personalized experience, as customers can see how the jewellery looks on them without having to try it on in a physical store.
Response from Tanishq
Ms. Deepika Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited, shared her thoughts on the launch of the AR experience. "Tanishq has at all times aimed toward providing the very best for our customers, and this initiative is one such approach in achieving the target. The real-time customer experience will certainly strengthen the retail connection between the brand and our esteemed consumers; a transformative step on how India will shop and buy jewellery within the near future."
Conclusion
The use of Augmented Reality technology by Tanishq is a big step forward within the retail industry. It provides a more experiential and private experience for patrons, allowing them to check out jewellery virtually before making a purchase order. The technology has the potential to remodel the way in which India shops and purchases jewellery, and it would be interesting to see how other brands adopt similar technologies in the longer term. With its revolutionary approach, Tanishq is once more proving why it’s India’s most trusted jewellery brand.
