Apple’s Vision Pro: A New Spin on VR Headsets with Developer Guidelines and a Sci-Fi Twist

Apple is shaking up the tech world once again with the announcement of the US launch date for the Vision Pro headset. But this isn’t just any ordinary VR headset – Apple is giving the headset narrative a new spin with developer guidelines and a captivating new ad.

The new ad, titled “Get ready”, features iconic characters from movies and TV shows donning masks, helmets, and futuristic glasses. Clips from Star Wars, Iron Man, and Back to the Future are shown, creating a sci-fi atmosphere. At the end of the ad, a woman puts on the Vision Pro headset, emphasizing Apple’s attempt to normalize tech-infused glasses and headsets.

What sets Vision Pro apart is Apple’s unique approach to nomenclature. The company is distancing itself from terms like virtual reality (VR), augmented reality (AR), and mixed reality (MR), instead opting for the term “spatial computing”. Apple’s developer guidelines even instruct app developers to refer to their apps as spatial computing apps, further solidifying this new terminology.

Despite Apple’s efforts to rebrand Vision Pro as a spatial computing device, the reality is that it is still a very sophisticated VR headset. The device may look like a pair of sci-fi glasses with transparent displays, but it still operates using traditional VR technology. The see-through aspect is artificial and digital, similar to other VR headsets on the market.

While Apple’s marketing and nomenclature may give Vision Pro a fresh spin, at its core, it remains a VR headset. However, with Apple’s reputation for innovation and cutting-edge technology, the Vision Pro is sure to make waves in the tech world upon its release.