Introduction to Augmented Reality in Retail
Retail is one in all the industries with the widest range of applications for augmented reality. While certain products could be purchased online without the necessity to have a look at them and test them, things are very different on the subject of clothes, cosmetics, and furniture. Customers wish to make certain that the item they’re about to purchase will fit them properly, flatter them, and achieve the specified result.
The Rise of Augmented Reality Apps in Retail
Fashion and sweetness brick-and-mortar stores are still extremely successful everywhere in the world. However, augmented reality apps are already making their way into the world of retail and offering customers the possibility to do their shopping from home as in the event that they were in the shop. With the chance to virtually try on products before they pay for them, people grow to be increasingly confident in searching for shoes, clothes, eyewear, and residential decorations using their mobile phones.
Examples of Augmented Reality Apps in Retail
There are several examples of augmented reality apps developed by major retail brands. These apps are changing the way in which people shop and interact with products. Some of one of the best examples include:
Amikasa
Amikasa is an augmented reality app that permits users to visualise various pieces of furniture in any placement they wish to try across the house. The app features products from many furniture and residential decoration brands, making it easy for users to seek out an ideal match between their preferred style and available budget.
Lowe’s
Lowe’s, a furniture and residential improvement retailer, partnered with Microsoft HoloLens to supply customers probably the most immersive shopping experience. Using the headset, people can practically furnish and decorate their entire home with Lowe’s products, by visualizing the way in which each item will fit within the room.
TapPainter
TapPainter is an iPhone app that permits users to check various colours before actually hiring a team of painters to do the work. The app contains a comprehensive color palette, making it easy for users to seek out their favorite colours for the bedroom, kitchen, and lounge.
DrawyBook by BIC
DrawyBook is an augmented reality app developed by BIC for kids. The app allows children to send their actual drawings into the virtual world and watch them come to life through animations, storylines, and interactions with cartoon characters.
Topology Eyewear
Topology Eyewear is a custom-fit eyewear company that uses augmented reality to assist people design customized glasses that fit them specifically. The app uses a 3D scan of the user’s face to create an ideal fit.
The Virtual Fitting Room by Topshop
The Virtual Fitting Room by Topshop is an augmented reality device that permits people to make use of gestures to swipe through various items and see how they might look on them. This eliminates the necessity to wait in line for a fitting room.
Forevermark by De Beers
Forevermark by De Beers is an augmented reality web app that makes diamond selection easier than ever. Clients can print a marker, install a browser extension, after which browse the product gallery. Whenever they find the proper piece of knickknack, they will click on the Try On button and keep the marker in front of their smartphone or laptop camera.
IKEA Place
IKEA Place is an iPhone app that makes it easy to furnish and decorate a house. The app allows users to visualise how every bit of furniture will fit within the room and select the proper style, size, and color.
Virtual Artist by Sephora
Virtual Artist by Sephora is an augmented reality app that permits customers to try on various products and comprises various useful tutorials as well. Women can plan their makeup depending on the outfit they’re planning to wear.
Dulux Visualizer
Dulux Visualizer is an augmented reality app that permits customers to preview various wall paint mixtures until they reach the specified result. The app also allows users to select a color from a bit of furniture or decoration and test it as a wall color.
Conclusion
Augmented reality is changing the retail industry in some ways. With the assistance of augmented reality apps, customers can now try on products virtually, visualize how furniture will slot in a room, and even design customized glasses. These apps are making shopping easier and more fun, they usually are prone to proceed to play a serious role within the retail industry in the longer term. As technology continues to advance, we will expect to see much more revolutionary and interactive augmented reality apps that can change the way in which we shop eternally.
