Introduction to Augmented Reality
Augmented reality isn’t a brand new technology, but it surely has finally grow to be a component of our on a regular basis lives. From Snapchat filters to Pokémon Go, we’ve got all experienced augmented reality ultimately. With the variety of AR users expected to succeed in one billion by 2020, it’s no surprise that corporations are starting to speculate in AR technology. As a designer, you might be asked to design an application that uses augmented reality, especially in ecommerce.
Why Use Augmented Reality in Ecommerce?
Augmented reality combines real-life input with computer-generated ones, making a recent and interactive experience. In ecommerce, AR might be used to permit customers to try on products virtually, see how furniture would look of their home, and even try on makeup without having to physically apply it. This functionality can assist customers make more informed purchasing decisions, increase customer engagement, and construct brand loyalty. According to a survey by RetailPerceptions, 71% of shoppers would like a store that provides AR over one that does not.
Benefits of Augmented Reality in Ecommerce
The advantages of using AR in ecommerce are quite a few. It can assist reduce returns by allowing customers to try on products virtually, increase sales by providing an immersive experience, and improve customer satisfaction by providing a more interactive and interesting experience. AR may also help businesses to face out from their competitors and create a singular brand identity.
Designing for Augmented Reality
Designing for augmented reality might be intimidating, especially for individuals who are recent to the technology. However, by following some easy guidelines, you possibly can create an efficient and interesting AR experience. Here are three key considerations to be mindful when designing for AR:
1. Input and Output Definition
Defining the inputs and outputs of the user experience is crucial in AR design. This includes determining what elements the user can interact with, how they may interact with them, and what the output might be. For example, in an ecommerce application, the output could also be a 3D model of a product that the user can rotate, zoom, and interact with.
2. Environmental Considerations
AR environments usually are not sure by a physical screen, and the interface can move because the user does. However, there are still area constraints to contemplate. Most AR designers use 4 different signifiers to explain an AR environment: public, social, personal, and intimate. These descriptors signify the areas surrounding the user and the character of the AR app itself.
3. User Fatigue
User fatigue is a standard issue in AR design, especially when the user’s entire body is used as a controller. To avoid user fatigue, designers should take extra precautions to avoid repeated, high-effort interactions and place ceaselessly accessed functions in easy-to-reach areas.
Essential Design Principles
When designing for AR, it’s essential to recollect the essential principles of user experience design. This includes providing clear and concise instructions, using visual and audio cues, and implementing a user-friendly interface. AR applications mustn’t be too creative or break from design standards, as users might not be entirely comfortable interacting with the technology.
Conclusion
Augmented reality is a robust technology that may enhance the user experience in ecommerce. By following the rules outlined above, designers can create effective and interesting AR experiences that increase customer engagement, construct brand loyalty, and drive sales. Whether you are a seasoned designer or simply starting out, AR is an exciting technology to explore, and with the appropriate skills and knowledge, you possibly can create immersive and interactive experiences that delight and encourage users.
