Celebrating Halloween with Chobani
Introduction to Spooky Fun
To have a good time the spookiest time of the 12 months, food and beverage company Chobani has updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging. This unique packaging is designed to bring an additional layer of fun to the Halloween season.
The Seasonal Packaging
Spooky Imagery and AR Experience
The seasonal packaging features skeletons, witches, black cats, and other spooky imagery that sets the mood for Halloween. But what makes it truly special is the augmented reality (AR) experience it offers. Shoppers can scan the QR code on each package and on in-store displays to load a Trick or Treat augmented reality experience.
Trick or Treat in AR
This AR experience allows users to go trick or treating by knocking on doors that appear in front of them in AR. It’s a creative method to engage with the brand and get into the Halloween spirit. The use of AR technology adds a contemporary twist to traditional Halloween activities, making it appealing to a wide selection of ages, especially teens.
Winning Treats
Digital and Real-World Prizes
By using the lens, shoppers can win “treats” in the shape of digital and real-world prizes. These prizes include phone screensavers, coloring pages, button pins, keychains, stickers, hats, and more. The prizes can be available while supplies last, adding a component of urgency and excitement to the experience.
Conclusion
The Chobani Flip yogurt four-packs with AR-enabled Halloween packaging offer a fun and interactive method to have a good time the spookiest time of the 12 months. With its engaging AR experience and number of prizes, it’s an initiative that is bound to please each kids and adults. As the Halloween season approaches, this unique packaging is a terrific way for Chobani to face out and create memorable experiences for its customers.
