Facebook’s New Advertising Features
Facebook is introducing recent ways for advertisers to showcase their products, including the usage of augmented reality (AR). This move is anticipated to revolutionize the way in which people shop online.
Introduction to Augmented Reality Ads
At its F8 developer conference earlier this yr, Facebook announced that it was working with businesses to make use of AR to point out off products in Messenger. Now, an analogous experience will start appearing within the News Feed, with a select group of advertisers testing out AR ads. These ads will allow users to check out virtual products, corresponding to sunglasses and makeup, and see how they appear on their very own faces.
How AR Ads Work
The AR ads appear like normal in-feed ads at first, but they include a "Tap to try it on" option, which opens up the AR capabilities. This feature allows users to see how a product would look on them without having to physically try it on. For example, Ty Ahmad-Taylor, vp of product marketing for Facebook’s global marketing solutions, showed off ads that incorporated his face into Candy Crush gameplay footage. This "bridges the gap" between online shopping and in-store experiences, in accordance with Ahmad-Taylor.
Brands Testing AR Ads
Facebook says Michael Kors was the primary brand to check out AR ads within the News Feed, with Sephora, NYX Professional Makeup, Bobbi Brown, Pottery Barn, Wayfair, and King planning their very own tests for later this summer. These brands will have the ability to achieve their goal audiences in a more engaging and interactive way.
Video Creation Kit
In addition to AR ads, Facebook can be introducing a brand new Video Creation Kit. This tool will allow advertisers to include existing images into templates for mobile video ads. According to weight reduction company Noom, which has been testing out these tools, the resulting videos performed 77 percent higher than the static images. This feature will make it easier for advertisers to create engaging video content.
Expanded Support for Shopping in Instagram Stories
Lastly, Facebook says it can proceed to expand its support for shopping in Instagram Stories. It made shopping tags available to pick brands in Stories last month, and for the vacations, it plans to roll that out to all brands which have enabled shopping in Instagram. It’s also making its collections ad format available to all advertisers. This will make it easier for users to find and buy products from their favorite brands.
Conclusion
Facebook’s recent promoting features, including AR ads and the Video Creation Kit, are expected to vary the way in which people shop online. By allowing users to check out virtual products and interact with brands in a more engaging way, Facebook is making online shopping more fun and convenient. As the vacation season approaches, these features will develop into much more vital for brands looking to achieve their goal audiences. With its expanded support for shopping in Instagram Stories, Facebook is solidifying its position as a frontrunner on this planet of e-commerce.
