Introduction to Augmented Reality
The world of technology has witnessed significant advancements lately, and probably the most exciting developments is in the sphere of augmented reality. According to Mike Lynch, two major breakthroughs have made this possible. Firstly, the facility of devices has increased exponentially, and secondly, clever mathematical shortcuts have been discovered, reducing the computational load.
How Aurasma Works
Aurasma is an app that permits anyone to create their very own augmented reality content. Users can select a picture they need to reinforce, link it to a different image or video, and upload what is known as an "Aura" to the servers. This process is comparatively easy, and the outcomes will be impressive. For instance, you’ll be able to put a photograph of your dog on the front page of a newspaper or a video of yourself on a famous landmark.
Creating Custom Content
The ability to create custom content is a key feature of Aurasma. Users can experiment with different images and videos to create unique augmented reality experiences. However, the app’s presentation could seem confusing at first, with terms like "Auras," "Happenings," and "Anywheres" that require a while to get used to. Once you understand the jargon, the app’s capabilities develop into more impressive, and you’ll be able to create complex augmented reality experiences.
Target Audience
While Aurasma may appear to be a consumer product, its primary audience is definitely businesses. The app is a free, open platform that permits firms to construct various applications. According to Mike Lynch, this platform will enable businesses to create modern and interesting experiences for his or her customers. The potential applications of Aurasma are vast, starting from marketing and promoting to education and entertainment.
Conclusion
In conclusion, Aurasma is a robust tool that has the potential to revolutionize the best way we interact with technology. With its ability to create custom augmented reality content and its open platform, Aurasma is an exciting development on the earth of technology. While it could take a while to get used to, the app’s capabilities are impressive, and its potential applications are vast. As technology continues to evolve, it should be interesting to see how Aurasma and similar platforms shape the long run of augmented reality.
