Introduction to Augmented Reality
Augmented reality is a live view of a real-world environment enhanced by a computer-generated image. A well-liked example of this technology is Pokémon Go, which brought augmented reality to the mainstream. Recently, there was a surge in the event of latest augmented reality apps, due to Apple’s release of the ARKit augmented reality framework for iOS. This technology allows apps to detect the position, topology, and expression of the user’s face with high accuracy and in real-time, making it possible to use live selfie effects or use facial expressions to drive a three-dimensional character.
Innovative Augmented Reality Apps
Several merchants and types have developed progressive augmented reality apps to assist shoppers experience products in a complete recent way. These apps will be used to rearrange furniture, sample colours, resolve what to eat, play games, and more. Some examples of those apps include:
Target: ‘See It In Your Space’
Target’s "See It In Your Space" feature allows guests to position three-dimensional versions of Target home products inside photos of actual rooms. This feature uses augmented reality to indicate how the products would look within the space, allowing customers to maneuver the products around and see how they might fit before making a purchase order.
IKEA Place
IKEA Place is an app that lets users virtually insert IKEA products into their space. The app includes 3D and true-to-scale models of sofas, armchairs, coffee tables, and more. Users can scan an empty section of a floor, seek for available products, and choose one to position of their room. The app also allows users to share their designs with social apps and order products through the IKEA store.
Sephora: Virtual Artist
Sephora’s Virtual Artist app provides shoppers with augmented reality makeovers, allowing them to try on eye, lip, and cheek makeup virtually. The app also offers tutorials and shade matching, making it easy for users to seek out the proper look.
Wayfair: WayfairView
WayfairView is an app that enables shoppers to maneuver and rotate products to experiment with different layouts and think about them from multiple angles. Users may save and share photos and seamlessly connect with Wayfair’s shopping app to make a purchase order.
Other Apps
Other notable augmented reality apps include TapPainter, which allows users to visualise interior spaces in recent colours; Chairish, a house decorating marketplace that lets users preview items in their very own home; Housecraft, an app that lets users test virtual furniture of their home; Amikasa, an app that helps consumers design their dream interiors; Kabaq, an app that allows consumers to see realistic virtual 3D food on their table; Quiver, an app that brings coloring pages to life; My Very Hungry Caterpillar AR, an app that brings the favored kid’s book to life; and The Walking Dead Encounter, an official augmented reality experience of AMC’s television series.
Conclusion
Augmented reality is changing the way in which we shop, play, and interact with the world around us. With the event of latest apps and technologies, the probabilities for augmented reality are limitless. From trying on virtual makeup to designing dream interiors, augmented reality is making it easier for us to experience products and environments in a complete recent way. As the technology continues to evolve, we are able to expect to see much more progressive and interactive augmented reality experiences in the long run.
