Snap Inc.’s Inaugural APAC AR Day in India: Insights from CEO Evan Spiegel

Snap Inc.’s inaugural APAC AR Day in India was a momentous occasion for content creators and developers as the company’s co-founder and CEO, Evan Spiegel, made a surprise appearance at the event in Mumbai. Joined by Snap’s president for APAC, Ajit Mohan, Spiegel engaged in a fireside chat discussing the impact of augmented reality on marketing, innovation, and more.

During the chat, Spiegel emphasized the importance of bringing the power of the internet and computing into the real world through augmented reality. He highlighted the shift from traditional computing devices that take us away from the real world to AR glasses that enhance our experiences in the real world. Spiegel also expressed his excitement about the progress Snap has made with spectacles and hinted at upcoming announcements in that space.

Speaking specifically about the Indian market, Spiegel acknowledged the country’s young population and the potential for augmented reality to play a key role in shaping India’s future. He emphasized the opportunity for creators to leverage AR experiences to express themselves, educate others, and reach the growing user base on Snapchat in India.

Spiegel also touched on the role of AI in reducing barriers to creativity in AR development. By using AI to generate 3D assets and enhance AR experiences, creators can build more immersive lenses and AR content with ease. He teased the audience with hints of new AI-enabled tools to be unveiled at lens fest.

In discussing creativity and innovation at Snap, Spiegel emphasized the company’s focus on solving problems for its community. From the early days of building Snapchat as a platform for authentic self-expression to the development of features like the map to facilitate easier social interactions, Snap’s creativity has always been driven by the needs of its users.

Overall, Snap Inc.’s APAC AR Day in India provided a platform for insightful discussions on the future of augmented reality, the role of creativity in AR development, and the potential for AR to revolutionize the way we interact with the world around us. With Spiegel’s presence and engaging insights, the event left attendees inspired and excited for the future of AR technology.