Introduction to Nestlé Milkybar’s Campaign
Nestlé Milkybar has launched a novel campaign that includes augmented reality technology to advertise values of goodness amongst children. The campaign is designed to encourage kids to make guarantees of goodness, similar to learning more, helping more, recycling more, and planting more trees.
How the Campaign Works
Select packs of Nestlé Milkybar and Milkybar Moosha will carry different Promises of Goodness. When these packs are scanned, children can watch their guarantees come to life on their parents’ mobiles in the shape of a brief augmented reality video. What’s more, these videos will be personalized with the kid’s name, making it a fun and fascinating experience.
The Purpose of the Campaign
According to Nikhil Chand, Director – Foods and Confectionery, Nestlé India, the Promise campaign goals to partner with parents to encourage children to make guarantees of goodness. The campaign uses augmented reality technology with personalization to make the experience more exciting and fascinating for kids. The goal is to trigger their imagination and help them learn values of goodness in a fun and playful manner.
Conclusion
The Nestlé Milkybar campaign is an awesome example of how technology will be used to advertise positive values amongst children. By incorporating augmented reality and personalization, the campaign makes the experience more engaging and fun for teenagers. As a result, it has the potential to make a positive impact on their lives and encourage them to develop good habits from an early age.
