Introduction to NASA’s Mars Rover Landing
To have fun NASA’s Mars Rover landing, USA TODAY has launched an modern augmented reality project called "Perseverance: Explore as one." This project is now available in USA TODAY and 13 local news apps, making it the most important distribution of augmented reality content across the USA TODAY NETWORK to this point. The goal of this project is to bring more interactive and digital content experiences to local audiences.
What to Expect from the Project
The Emerging Tech team at USA TODAY has created an interactive format that enables users to simulate the rover’s descent to Mars’ surface, often known as the "seven minutes of terror." The experience is narrated by Florida Today’s space reporter Emre Kelly and guides users through the rover’s features and technology that might be used to detect signs of life on Mars. This interactive story is an ideal mixture of technology and storytelling that has the potential to fascinate and encourage.
Availability and Accessibility
Starting today, "Explore Mars Perseverance Rover" is on the market in several USA TODAY NETWORK apps, including Florida Today, Treasure Coast News, Naples Daily News, The News-Press, Pensacola News Journal, Tallahassee Democrat, Montgomery Advertiser, The Tuscaloosa News, Gadsden Times, Corpus Christi Caller-Times, The Desert Sun, Austin American-Statesman, and Delmarva Now. Users can access the content via the Top Stories front on their AR-capable devices by downloading the newest versions of the apps.
Partnership and Experience
The experience, which runs for roughly three minutes, was in-built partnership with the Smithsonian Channel. This collaboration has resulted in a novel and interesting experience that enables users to explore the Mars Perseverance Rover in an immersive and interactive way.
Conclusion
The launch of "Perseverance: Explore as one" marks a major milestone within the distribution of augmented reality content across the USA TODAY NETWORK. With its interactive and immersive experience, this project has the potential to encourage and educate users about NASA’s Mars Rover landing and the technology behind it. By making this content available in multiple local news apps, USA TODAY is bringing modern and digital content experiences to a wider audience, making it more accessible and interesting for everybody.
