Introduction to Skoda’s Augmented Reality Experience
Skoda, a widely known automotive brand, is currently hosting an modern augmented reality experience at Waterloo station. This unique event, which runs until Friday, goals to "bring to life" the corporate’s newest model in a highly interactive and immersive way.
How it Works
Passers-by on the station have the chance to project their very own custom design onto a big digital ad screen. On the station concourse, commuters can personalize the vehicle using a wide range of options, including 14 different colours, three distinct color concepts, and five interior mixtures. With a complete of 100 design variations available, individuals can let their creativity shine and design their dream automotive.
Behind the Concept
Niall McEvoy, Skoda’s marketing manager, shared insights into the concept behind this augmented reality experience. The collaboration between Skoda, MediaCom, and JCDecaux has resulted in a one-of-a-kind marketing campaign that engages potential customers in a fun and modern way.
The Technology and Partnership
The use of augmented reality technology allows Skoda to showcase its latest model in a highly engaging and interactive manner. By partnering with MediaCom and JCDecaux, Skoda has been capable of bring this vision to life, providing a novel experience for commuters at Waterloo station.
Conclusion
Skoda’s augmented reality experience at Waterloo station is a main example of how technology could be used to boost marketing campaigns and have interaction potential customers. By providing a fun and interactive way for people to design their very own automotive, Skoda is generating buzz around its latest model and showcasing its commitment to innovation. Whether you are a automotive enthusiast or simply someone who appreciates modern marketing, this experience is unquestionably value testing.
