Introduction to Migraines
Migraines are a sort of headache disorder that affects thousands and thousands of individuals worldwide. According to GSK, the manufacturer of Excedrin Migraine medication, over 36 million people within the US alone suffer from migraine headaches. However, those that don’t experience migraines often struggle to know the debilitating effects they’ll have on an individual’s every day life.
The Migraine Simulator
To help non-sufferers understand what it’s wish to experience a migraine, GSK developed the world’s first migraine simulator using Augmented Reality (AR) technology. The AR headset allows users to experience common migraine symptoms, comparable to visual distortions, sensitivity to light, and aura. This modern technology gives non-migraine victims a singular opportunity to walk a day within the shoes of a migraine sufferer.
The Migraine Experience Campaign
As a part of GSK’s The Migraine Experience campaign, migraine victims were invited to share their experiences with friends, members of the family, or coworkers using the migraine simulator. The results were impressive, with non-sufferers reacting with shock, surprise, and empathy. The campaign aimed to boost awareness in regards to the effects of migraines and promote understanding and support for individuals who suffer from them.
The Impact of the Campaign
The campaign was highly successful, with considered one of the videos racking up over half one million views on YouTube and over 11 million views on Facebook. The Migraine Experience videos have been viewed nearly 20 million times and generated over 285,000 social engagements. The campaign’s success could be attributed to the powerful storytelling and using modern technology to boost awareness about migraines.
Storytelling in Healthcare Marketing
The Migraine Experience campaign is a terrific example of storytelling in healthcare marketing. By sharing the non-public experiences of migraine victims, GSK was capable of create a compelling narrative that resonated with audiences. The campaign demonstrates the importance of storytelling in healthcare marketing and the way it might probably be used to boost awareness about complex health issues.
The Role of Technology in Storytelling
The Migraine Experience campaign also highlights the role of technology in storytelling. The use of AR technology allowed GSK to create a singular and immersive experience that simulated the results of a migraine. The campaign also included iOS and Android apps that could be used with viewers like Google Cardboard to offer an identical experience. This demonstrates how technology could be used to inform stories in latest and modern ways.
Conclusion
The Migraine Experience campaign is a robust example of how storytelling and technology could be used to boost awareness about complex health issues. By sharing the non-public experiences of migraine victims and using modern technology to simulate the results of a migraine, GSK was capable of create a compelling narrative that resonated with audiences. The campaign’s success demonstrates the importance of storytelling in healthcare marketing and the potential of technology to create latest and modern ways of telling stories.
