Introduction
In the following 10 years, retail shopping goes to alter greater than it has within the history of retail. Stores can be like web sites and web sites can be like stores. Several emerging technologies are going to play a paramount role in shaping the way in which people experience shopping. Augmented Reality (AR) is just one in all those technologies, one which goes to take a central stage. The powerful combo of Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI) will bring the longer term closer to our fingertips.
Minority Report and Augmented Reality in Retail Shops
It’s been 15 years because the release of “Minority Report,” a movie that predicted the longer term with surprising precision. This includes the longer term of retail using Augmented Reality. Retail shopping is just about going to appear like the Minority Report Gap Store scene. In fact, some world-class retailers have already adopted AR technology.
Smart Mirrors
Smart mirrors are also called smart displays or digital mirrors. They use Artificial Intelligence, Augmented Reality, and gesture recognition technology. Through the mixture of those technologies, smart mirrors can superpose clothing on your personal image making fitting rooms a thing of the past. The mirror becomes a virtual changing room allowing you to alter outfits in a matter of seconds. Without going through the difficulty of getting undressed, you possibly can try dozens of various mixtures in a fraction of the time it could take you to alter clothes physically. You may even share your picture on social media to point out off your recent look or to ask your folks for advice, or simply as a way of storing an item you want for the longer term.
Neiman Marcus First Digital Memory Mirror by MemoMi
Neiman Marcus installed 58 MemoMi Labs Digital Mirrors in 34 Neiman Marcus locations in 2017. The luxury retailer also installed MemoMi sunglass mirrors in partnership with Luxottica, the eyewear company. MemoMi is the corporate behind the creation of the Memory Mirror, an award-winning Digital Mirror platform that has revolutionized the way in which people shop today and the posh shopping market. By using a mix of Artificial Intelligence, Virtual Reality, and Augmented Reality customers can virtually try-on products similar to clothing, eyewear, footwear, accessories, and make-up in real-time without going through the inconvenience of the particular try-on experience.
How it Works
The dreamy dressing room MemoMi combines a full-length mirror with 70-inch LCD, computer, and an HD camera that records eight-second videos. Who wouldn’t like to have one in all these at home? Extended advantages of the Digital Mirror include that the client can capture try-on sessions that might be saved, shared, and reviewed in a while. Luxottica, LVMH, L’Oreal, Sephora, Finish Line, and Uniqlo are a number of the firms which have joined Neiman Marcus in adopting this fascinating technology that’s changing the retail experience ceaselessly.
Augmented Reality and the Oak Mirror Interactive Display
Oak Labs developed the Oak Mirror, an Augmented Reality interactive display. The Oak Mirror is an intuitive touch-screen mirror that creates magical customer experiences, seamlessly connects associates to clients, and likewise collects unprecedented insights for retailers. When you come into an Oak fitting room the mirror comes alive because it is activated via sensors showing all of the items you took with you. This is feasible through RFID product recognition technology. Using the display, you possibly can request other colours, different size, or similar items. A sale assistant will receive your request on his iPad and deliver the items to you. The technology uses big data and the Store Associated App and it could actually also show popular similar items that were bought by other customers.
Conclusion
The way forward for retail shopping goes to be shaped by emerging technologies similar to Augmented Reality, Virtual Reality, and Artificial Intelligence. Smart mirrors and interactive displays are only just a few examples of how these technologies are getting used to create a more immersive and personalized shopping experience. As more retailers adopt these technologies, we are able to expect to see a big shift in the way in which people shop and interact with stores. With the power to virtually try on clothes, share looks on social media, and receive personalized recommendations, the longer term of retail shopping is looking brighter than ever.
