Saturday, October 11, 2025

AR Marketing Shifting to $13 Billion Ad Revenue

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Introduction to Augmented Reality

Augmented reality (AR) has been a technology searching for a market for a few years. However, because of the huge variety of smartphones now in use, higher sensor technology, and improved mapping capabilities, the AR market is about to take off.

The Rise of Mobile AR

The consumer marketplace for mobile AR users was at 343 million unique monthly lively users last 12 months. By the top of 2022, this number is projected to be at greater than 1.8 billion. One of the foremost reasons for this massive growth is the sheer variety of smartphones in use. By the top of this 12 months, there are expected to be greater than 3 billion smartphone users, making the smartphone the world’s hottest computing device.

Shift from Standalone AR Apps to Embedded AR

The way consumers access mobile AR goes to quickly shift from standalone AR apps, like Pokémon-type games, to mobile apps with embedded AR capabilities, corresponding to social media applications, maps, search, and commerce apps. This is a significant AR market shift. Apps with embedded AR are expected to surpass the quantity of standalone AR app downloads this 12 months. In two years, there are projected to be greater than twice as many apps with embedded AR accessed than standalone AR app downloads.

Advertising in AR

This shift can also be where promoting kicks in. Ad-supported revenue will surpass paid revenue, $2 billion to $1 billion, in two years. Ad revenue in AR is projected to grow from $68 million last 12 months to $13 billion in 2022. The addition of more augmented reality into apps as a staple will make AR available to the masses, without necessarily knowing that it’s AR, since it’s going to change into mainstream.

Conclusion

In conclusion, augmented reality is on the verge of a significant breakthrough, because of the widespread use of smartphones and advancements in technology. As AR becomes more embedded in mobile apps, we will expect to see a big increase in its adoption and use. With ad revenue projected to surpass paid revenue, it’s clear that AR goes to play a significant role in the longer term of promoting and promoting. As the technology continues to evolve, it’s going to be exciting to see the way it changes the way in which we interact with the world around us.

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