Introduction to Augmented Reality Marketing
Augmented reality (AR) marketing is a brand new and exciting field that’s changing the best way firms interact with their customers. It’s a strategic element that goes beyond just promoting sales and will be used to realize quite a lot of marketing and organizational goals. AR marketing uses technology to boost the client experience, making it more engaging and memorable.
What is Augmented Reality Marketing?
AR marketing is a novel, potentially disruptive subdiscipline inside marketing. It’s just like the appearance of the World Wide Web, which led to internet marketing, SEO, and social media. AR-infused marketing activities will be positioned inside AR marketing, including AR shopping apps, VR games, and AR experiences related to flow and customer journeys.
Characteristics of AR Marketing
AR marketing has unique characteristics that set it other than traditional digital marketing concepts. It redefines the fact concept, including reduced reality, normal reality, and augmented reality in a metaverse context. AR marketing isn’t nearly generating sales, but in addition about entertaining and educating customers, helping them evaluate product fit, and enhancing the post-purchase consumption experience.
The Future of AR Marketing
AR has received increased attention over the previous few years, each from managers and students alike. However, a holistic approach to AR stays scarce. Philipp A. Rauschnabel’s paper, "What is augmented reality marketing? Its definition, complexity, and future," provides a comprehensive overview of AR marketing and its potential. He introduces several fundamental differences between AR marketing and traditional digital marketing concepts and discusses the importance of considering ethical and legal considerations.
Managerial Insights and Future Research
Rauschnabel’s paper is predicated on a study of industry perspectives, which provides avenues for future research. He also introduces an AR customer journey model and summarizes common objectives under the "BICK FOUR" framework—branding, inspiring, convincing, and keeping. The paper is a beneficial resource for senior management of selling in forward-looking firms who’re searching for technique of differentiation in an ever-commoditized and mass-produced world.
Practical Applications of AR Marketing
AR marketing will be utilized in retail settings to entertain and educate customers, help them evaluate product fit, and enhance the post-purchase consumption experience. It may also be used to realize quite a lot of marketing and organizational goals, akin to increasing brand awareness and customer loyalty. With the increasing use of AR technology, firms that adopt AR marketing strategies are prone to have a competitive advantage available in the market.
Conclusion
In conclusion, AR marketing is a brand new and exciting field that has the potential to revolutionize the best way firms interact with their customers. It’s a strategic element that goes beyond just promoting sales and will be used to realize quite a lot of marketing and organizational goals. As technology continues to evolve, it’s likely that AR marketing will grow to be a necessary a part of any marketing strategy. Companies that adopt AR marketing strategies are prone to have a competitive advantage available in the market, and it’s an area that deserves further research and exploration.
