Delaware North Launches Innovative Augmented Reality Cocktail Menu

May 2, 2024

## Introduction to Augmented Reality Cocktails
BOSTON (May 2, 2024) – Delaware North, a world leader in hospitality and entertainment, has announced the launch of a groundbreaking Augmented Reality (AR) cocktail menu within the 1928 Club at TD Garden in Boston. This progressive initiative allows Boston Garden Society members and guests to embark on a novel and immersive journey through the venue’s cocktail menu using augmented reality technology from QReal.

## How it Works
Guests dining on the 1928 Club can now enhance their beverage selection experience by scanning a goal with their mobile devices. This motion won’t only launch an internet cocktail menu but additionally activate their phone’s camera app to present a practical, lifelike depiction of every cocktail as if it were right in front of them on the table.

## A Unique Experience
“This project represents the intersection of culinary innovation and immersive technology,” said Eric Rivers, General Manager, Delaware North Sportservice at TD Garden. “We are thrilled to bring this unique AR cocktail experience to the 1928 Club at TD Garden. Our goal is to supply our guests with not only an ideal drink, but with a full-on experience.” The AR cocktail menu encompasses a diverse number of 17 cocktails, starting from a set of “Boston’s Oldest” classics just like the Boston Sour, to modern mixers just like the Peanut Butter Espresso Martini.

## Exclusive to TD Garden
The QReal product just isn’t currently in another skilled sports venues or inside a restaurant or entertainment venue in the town of Boston. Delaware North, which manages premium hospitality and retail services throughout skilled sports, is beta testing the initiative on the company-owned-and-operated TD Garden before introducing it to other areas throughout the arena or other markets.

## Future Plans
“It’s great to have the flexibility to check latest ideas and innovations at TD Garden,” Rivers added. “We consider there’s an actual likelihood that we will scale this program and produce it to other locations – each inside TD Garden and other skilled sports locations – once we’ve got the information and customer insights to support it.” The augmented reality experience will probably be available throughout the duration of the Celtics and Bruins seasons, including playoffs.

## About the 1928 Club
The 1928 Club, designed as a dedicated destination for Boston Garden Society club seat members, offers an unparalleled atmosphere for dining, lounging, and socializing. The club features an expansive bar and full-service dining options, where guests can savor curated cocktails and take pleasure in unique menu offerings.

## Conclusion
The launch of the AR cocktail menu on the 1928 Club is an exciting development for fans of technology, food, and drink. With its unique and immersive experience, it’s an innovation that is bound to thrill guests and set a brand new standard for hospitality and entertainment. As Delaware North continues to check and refine this initiative, it’s going to be interesting to see how this technology is adopted in other locations and the way it enhances the general experience for fans and visitors.