Introduction to Augmented Reality
Augmented Reality (AR) isn’t any longer a futuristic concept, but a component of our every day lives. It’s utilized in 1000’s of apps and is anticipated to succeed in $75 billion in revenue by 2023. This growth is basically as a consequence of the increasing use of smartphones for shopping, making it easier for businesses to have interaction with customers through AR.
How AR is Used Today
Many popular apps, comparable to Snapchat and Waze, use AR to reinforce user experience. Snapchat’s filters and Waze’s location-based coupons are examples of AR in motion. Another sort of AR is marker-based AR, which allows users to scan a picture and interact with a rendered experience. This sort of AR is especially useful for businesses, including those within the cannabis industry, because it offers a low-cost and easy-to-execute solution.
Benefits of Marker-Based AR for Cannabis Businesses
Marker-based AR could be a game-changer for cannabis businesses, offering a variety of advantages that will help take them to the following level.
Education
The cannabis industry is growing rapidly, and educating customers is crucial for businesses. Marker-based AR will help by providing an interactive and interesting method to educate customers about products. By scanning a package or marketing material, customers can access video content that demonstrates how a product works and its key features. This will help budtenders quickly educate customers and encourage sales.
Engagement
Connecting with customers is significant for businesses, especially within the cannabis industry where distribution is fragmented. AR will help businesses engage with customers each in-store and post-purchase. By providing customers with interactive experiences and support, businesses can encourage sales and construct relationships with customers. This also can provide opportunities for push notifications and direct marketing, resulting in additional sales.
Experience
The experience a customer has with a brand could make or break their loyalty. Using marker-based AR, businesses can create immersive and interesting experiences that leave an enduring impression. For example, Philter Labs partnered with Daily High Club to create an AR experience that allowed customers to have interaction with influencers while using their products. This added a brand new element to the experience, making it more enjoyable and memorable.
Conclusion
Augmented Reality isn’t any longer a futuristic concept, but a reality that companies can use to have interaction with customers and take their business to the following level. Marker-based AR offers a variety of advantages, including education, engagement, and experience, making it a super solution for cannabis businesses. As the industry continues to grow, it’s essential for businesses to remain ahead of the curve and leverage AR to create immersive and interesting experiences that leave an enduring impression on customers. By doing so, businesses can construct brand loyalty, encourage sales, and thrive in an increasingly competitive market.
