Exclusive Interview with Mr. Prateek Sachdev: Shaping the Future of E-commerce with AR and AI Integration
CXOToday recently had the opportunity to engage in an exclusive interview with Mr. Prateek Sachdev, the managing partner of Mobikasa, to discuss the future landscape of e-commerce and the strategic integration of augmented reality and artificial intelligence. Mr. Sachdev shared his insights on how these technologies are shaping the industry and provided a glimpse into the upcoming trends and innovations at the crossroads of AR, AI, and e-commerce.
According to Mr. Sachdev, the integration of augmented reality and artificial intelligence is revolutionizing the e-commerce landscape by enhancing product visualization, providing personalized recommendations, creating interactive shopping experiences, and seamlessly integrating online and offline shopping. He envisions a future where customers can virtually try on products, receive tailored recommendations, interact with 3D models, and navigate physical stores with the help of AR and AI technologies.
Looking ahead, Mr. Sachdev predicts that extended reality (XR), AI-driven visual search, voice-activated shopping, blockchain for AR commerce, and WebAR will be the top innovations in the next decade. These advancements will offer users immersive experiences, seamless interactions, and increased accessibility in the e-commerce space.
When addressing concerns about ethical considerations related to dynamic pricing, hidden fees, or potentially deceptive product information, Mr. Sachdev emphasized the importance of clear communication, transparent pricing, and accurate product information to ensure consumer trust and transparency. He outlined actionable steps that e-commerce enterprises can take to instill confidence in consumers and demonstrate a commitment to ethical standards.
Furthermore, Mr. Sachdev highlighted the role of e-commerce businesses in contributing to the well-being of the communities they operate within. He recommended strategies such as hiring locally, sourcing products locally, investing in skills development programs, implementing sustainable practices, and embracing fair labor practices to foster positive community impact.
In terms of data protection regulations, Mr. Sachdev advised e-commerce businesses to determine applicability, conduct data mapping, define legal basis for processing, update privacy policies and notices, practice data minimization, implement security measures, and provide employee training to ensure compliance with regulations such as GDPR or CCPA.
Overall, Mr. Sachdev’s insights shed light on the transformative potential of augmented reality and artificial intelligence in shaping the future of e-commerce, while also emphasizing the importance of ethical considerations, community impact, and data protection in building consumer trust and transparency in the digital marketplace.
