The Future of Fashion: Exploring the Rise of Digital Fashion Brands
The future of fashion is here, and it’s digital. With the rise of augmented reality (AR) technology, online shopping experiences are being revolutionized, allowing users to try on virtual garments with ease. According to Deloitte Digital research for Snapchat, a hundred million people have already embraced AR shopping, and this number is expected to grow significantly by 2025.
Fashion brands are jumping on the digital bandwagon, offering virtual try-on options and sustainable solutions to traditional clothing production. Major players like H&M and Gucci are exploring new avenues in the digital fashion space, engaging users through gamified platforms and NFT collaborations.
But it’s not just the big names making waves in digital fashion. Emerging brands like The Fabricant, Auroboros, The Dematerialised (DMAT), Tribute Brand, and XR Couture are pushing boundaries with their unique approaches to virtual design and sustainability.
From 3D garments to virtual couture, these brands are redefining the fashion industry and paving the way for a more inclusive and environmentally conscious future. With digital fashion, the possibilities are endless, and the creativity knows no bounds.
So, if you’re looking to stay ahead of the fashion curve, keep an eye out for these innovative digital fashion brands. The future of fashion is digital, and it’s time to embrace the exciting possibilities it has to offer.
