Introduction to Amazon’s New AR App
Amazon has released a brand new app that permits customers to make use of their smartphone cameras to scan QR codes on shipping boxes and unlock an augmented reality (AR) experience. The app, available on each Apple’s App Store and Google Play, offers a fun method to reuse Amazon boxes until they’re able to be recycled.
How the App Works
The app provides quite a lot of experiences and activities linked to different boxes. For example, one box instructs users to attract a jack-o-lantern face on a pumpkin shape printed on the side. After scanning a QR code, a 3D image of the user’s jack-o-lantern digitally emerges from the box. Users can then decorate the jack-o-lantern with digital clothes and niknaks and alter its color. The app also allows users to overlay an AR pumpkin with a top hat and bat wings on their photos or see animated dinosaurs playing on the surface of a box.
AR Experiences
Other boxes might be became a tiny blue AR automotive or an animated corgi dog after users scan a paw print on the box. The app offers a variety of festive activities that may entertain customers and keep them engaged with the Amazon brand. The scannable box experiment may set the stage for future applications of AR technology, akin to immersive animations that supply deals, discounts, and promotions for Amazon’s growing line of services and private-label products.
Amazon’s AR Features
Amazon has progressively added more AR features for shoppers prior to now few years. The company recently added a feature to its "room decorator" tool that lets people virtually style an area with furniture items from Amazon and its third-party sellers. The tool is offered on mobile and desktop devices, helping shoppers view product recommendations and add items to a shopping cart without leaving the AR experience. In 2018, Amazon updated its app for Android devices with an "AR view" that lets users visualize the look and fit of home furnishing products.
The Future of AR
Product showcasing by retailers has been considered one of the promising applications for AR technology. Although the pandemic has dampened investment in AR activations by brick-and-mortar retailers, AR still shows promise in the long run as retailers expand digital sales efforts to attach with shoppers who’re avoiding stores. The latest AR-activated packaging arrives as Amazon kicks off this 12 months’s holiday shopping season with its annual Prime Day shopping event.
Conclusion
Amazon’s latest AR app offers a fun and interactive way for purchasers to have interaction with the brand. The app’s festive activities and experiences can entertain customers and keep them within the Amazon ecosystem for longer amounts of time. As the corporate continues to expand its AR features, it’s likely that we’ll see more revolutionary applications of the technology in the longer term. With the vacation shopping season just across the corner, Amazon’s AR app is certain to be a success with customers on the lookout for a novel and fascinating shopping experience.
