Introduction to Amazon’s Virtual Reality Plans
Amazon Studios is planning to construct apps for augmented and mixed reality headsets, in accordance with a recent job posting. This move suggests that the corporate is specializing in producing and distributing immersive content for headsets, with a selected emphasis on augmented reality (AR) and mixed reality.
The Job Posting
The job posting is for a "Mixed Reality Producer" who might be chargeable for constructing "customer-facing VR and AR applications across multiple platforms." This role will involve creating apps for various virtual reality headsets, including Daydream, Oculus, Vive, and PlayStation VR. Although the posting doesn’t specify which augmented reality headsets Amazon Studios is likely to be targeting, likely candidates include Microsoft’s HoloLens, Magic Leap’s upcoming consumer device, and mixed reality headsets based on Microsoft technology.
Amazon’s Mixed Reality Team
Amazon has not officially commented on its plans for virtual and augmented reality, but the corporate has hired several staff members to develop apps and content for headsets. In December, Amazon confirmed that it had hired Tribeca director Genna Terranova to guide these efforts. Terranova’s team is now officially called the Mixed Reality team, indicating that AR experiences are a key a part of the corporate’s plans.
Recent Developments in Mixed Reality
This week, HP and Acer began taking pre-orders for developer versions of their headsets based on Microsoft’s mixed reality technology. These headsets are scheduled to begin shipping in August and can develop into available to consumers in the next months. As the mixed reality market continues to grow, Amazon’s plans to provide and distribute immersive content for headsets could give the corporate a big advantage.
Conclusion
Amazon’s plans to construct apps for augmented and mixed reality headsets are an exciting development on this planet of virtual reality. With the corporate’s resources and expertise, it is probably going that Amazon will play a significant role in shaping the longer term of immersive content. As the mixed reality market continues to evolve, it’ll be interesting to see how Amazon’s plans unfold and the way they’ll impact the entertainment and technology industries.
