Introduction to Virtual Try-On
Amazon Fashion has partnered with Snapchat to launch a virtual try-on experience for eyewear. This revolutionary feature allows Snapchat users to try on 1000’s of eyewear brands and styles from the Amazon Fashion store using augmented reality (AR) Shopping Lenses. Users may purchase and share their favorite glasses across the platform.
How it Works
The virtual try-on experience is made possible by establishing 3D asset standards, which enable Amazon’s asset library to be easily integrated with Snap’s AR technology. This standard allows brands to quickly construct and execute lenses, providing shoppers with up-to-date information, product details, and availability. Brands like Ray-Ban, Maui Jims, Oakley’s, and Persol can be featured within the Shopping Lenses for Snapchatters to virtually try on.
Benefits of Virtual Try-On
According to Snap, virtual try-on experiences result in higher purchase intent and sales lift over video spending. Additionally, 80% of shoppers feel more confident of their purchases after incorporating AR features. Shopping Lenses have been used over five billion times previously 12 months for actions equivalent to trying on makeup, shoes, and watches.
Expansion of Virtual Try-On
The eyewear activation is the primary virtual try-on experience to return out of a growing partnership between Amazon and Snapchat parent Snap. The firms plan to expand into additional verticals in the longer term. Amazon has already launched a virtual try-on experience for shoes, and other firms like Walmart and American Eagle are also exploring AR-fueled shoppable experiences.
The Future of AR Shopping
The interest in AR-fueled shoppable experiences comes at a vital time for Snap, as the corporate faces dwindling revenue prospects because of Apple’s changing privacy standards. To make up for the anticipated decline, Snap is prioritizing its efforts around augmented reality, which has been one among the app’s historic strengths. With the success of virtual try-on experiences, it’s likely that we’ll see more brands and firms investing in AR technology to reinforce the shopping experience.
Conclusion
The partnership between Amazon and Snapchat is a big step forward on the earth of e-commerce and augmented reality. The virtual try-on experience for eyewear is just the start, and we are able to expect to see more revolutionary applications of AR technology in the longer term. As consumers change into increasingly comfortable with online shopping, the usage of AR and virtual try-on experiences will likely change into more prevalent, changing the way in which we shop and interact with products online.
