Introduction to Amazon’s Augmented Reality App
Amazon has quietly launched a brand new augmented reality application that works with QR codes on the corporate’s shipping boxes to create “interactive, shareable” AR experiences. The app, called Amazon Augmented Reality, is a fun technique to reuse Amazon boxes until you’re able to recycle them.
How the App Works
The app uses QR codes on Amazon boxes to bring unique activities to life. For example, one activity allows users to attract a face on a pre-printed white pumpkin, which then jumps out as an AR object when the QR code is scanned. Other activities include adding AR pumpkin and bat wings to a photograph of a dog, or turning an Amazon box into slightly blue AR automobile.
Features and Functionalities
The app offers various features, including the flexibility to trace facial movements using TrueDepth technology on compatible iPhones. This enables features like a “selfie” mode, where users can take photos with their AR creations. The app also allows users to embellish their AR pumpkins with hats, outfits, and other accessories, and share their creations on social media.
Availability and Compatibility
The app is currently available on iOS and Android as a free download. However, it requires an Amazon box with a QR code to operate. The recent QR code-enabled boxes are made with less material, as a part of Amazon’s ongoing “Less Packaging, More Smiles” campaign.
Amazon’s History with Augmented Reality
Amazon has been experimenting with augmented reality for a while. The company recently launched a brand new AR shopping feature that enables users to visualise multiple items of furniture or decor of their room at the identical time. Amazon has also launched other AR features, including AR View and shoppable stickers, which use AR to put basic stickers of products in a user’s space.
Data Privacy
The app doesn’t collect extensive research data, and all information processed using the brand new technology stays on the device and just isn’t stored, processed, or shared by Amazon.
Conclusion
Amazon’s recent augmented reality app is a fun and interactive technique to reuse Amazon boxes. With its unique features and functionalities, the app has the potential to reinforce the net shopping experience and supply a brand new way for users to have interaction with the brand. As Amazon continues to experiment with augmented reality, it’ll be interesting to see how the corporate develops and expands its AR capabilities in the longer term.
