Introduction to Amazon Sumerian
Amazon desires to be the go-to platform for developers to construct virtual reality (VR), augmented reality (AR), and 3-D experiences. To achieve this, Amazon Web Services (AWS) introduced Amazon Sumerian, a browser-based development and hosting platform. Sumerian makes it easy for web and mobile app developers to construct VR, AR, and 3-D experiences without requiring any extra training.
How Sumerian Works
Experiences built on Sumerian can run on various hardware, including the Oculus, HTC Vive, and iOS devices using Web VR compatible browsers. Support for ARCore on Android devices can be expected shortly. Developers can test Sumerian by signing up for the preview, and so they can start constructing 3-D experiences in a matter of minutes. Sumerian requires no software purchase to start, and developers can log in with their Amazon accounts to start. Fees are based on storage used for 3-D assets and traffic volume generated to access the virtual scenes.
Possibilities of AR and VR
Sumerian and other similar technologies have various possibilities for patrons and the workplace. For example, marketers can use AR to superimpose objects, allowing customers to grasp layout and sizing before making a purchase order. Many beauty brands already use AR for patrons to try on different shades of makeup. Another example is creating avatars in customer or workplace communities, which might be used for education, training, corporate communications, and HR onboarding.
Competition within the Market
Although Sumerian is a brand new player out there, it faces stiff competition from established development platforms like Unreal Engine and Unity, in addition to emerging image services like Google Poly. However, if Sumerian lives as much as its billing, it’s likely that enterprises, independent software vendors, and systems integrators will take a better take a look at it.
Target Audience and Learning Opportunities
The solution is clearly aimed toward technology developers, fairly than marketers. With Sumerian, Amazon is targeting developers who wish to construct VR, AR, and 3-D experiences without requiring extensive training. This signifies that if developers like constructing on Sumerian, it could turn out to be the tool of alternative when a marketing manager requests a VR, AR, or 3-D product.
The Battle for Top Talent
Amazon is taking high-compute apps like AR/VR and 3-D and putting them into the hands of leading developers. This is the battlefront for top talent, and it sets up a direct competition with Apple’s ARKit and Samsung VR, in addition to Google’s kit. According to Constellation Research founder Ray Wang, the predominant consideration with Sumerian is browser versus device.
Conclusion
In conclusion, Amazon Sumerian is a strong tool that makes it easy for developers to construct VR, AR, and 3-D experiences. With its browser-based development and hosting platform, Sumerian has the potential to turn out to be a number one player out there. Although it faces stiff competition, Sumerian’s ease of use and flexibility make it a gorgeous option for developers. As the technology continues to evolve, it’ll be interesting to see how Sumerian and other similar platforms shape the longer term of AR and VR experiences.
