Introduction to Alternate Realities
Brand awareness is the last word goal of each marketer, but with so many competing brands, it will probably be tough to face out. That’s why it’s essential to think outside the box and explore latest ways to succeed in your audience. Virtual and augmented reality can bring your brand to life in ways you never thought possible, creating latest relationships along with your customers and resulting in amazing results.
The Growth of AR/VR
The global AR/VR market is anticipated to grow to over $97 billion by 2028, offering infinite possibilities for brands to expand their technological reach. While larger firms are currently making more headway on this area, smaller firms may profit from AR/VR marketing without breaking the bank. The key’s to grasp that AR/VR is just not only a gimmick, but a robust tool to offer value to your customers.
Understanding AR and VR
So, what is the difference between augmented reality and virtual reality? Augmented reality overlays graphics, sounds, and other elements onto the true world, while virtual reality transports you into a very latest, computer-generated environment. To get probably the most out of AR/VR, it’s crucial to offer users with a real experience that represents your brand authentically and helps them make informed purchasing decisions.
Examples of Brand Usage
Some brands are already using AR/VR to amazing effect. For example, Pepsi Max used AR screens in a London bus shelter to create an immersive experience for commuters, with stunning visuals and computer graphics. The video of the experience racked up over six million views on YouTube, making it one in all the most-watched promoting campaigns on the platform. IKEA is one other brand that is embracing VR, allowing customers to configure rooms with furniture, change wall colours, and experiment with different products in a totally immersive environment.
The Benefits of AR and VR
The benefits of AR and VR are quite a few, and types are beginning to take notice. A survey found that 75% of brands are already planning an AR/VR strategy, indicating that alternate reality marketing is here to remain. The advantages include:
- More touchpoints to interact with customers
- Increased traffic to product pages
- Increased word of mouth promoting
- Higher user engagement
- Increase in sales
- Decrease in returns
- Standing out from competitors
- Contributing to your brand’s overall image
- Increasing brand recall
How to Use AR and VR for Your Brand
So, how are you going to use AR and VR to spice up your brand awareness? Here are some ideas:
- Personalized content: Create unique, one-on-one experiences in your customers, whether it’s at checkout, shopping, or on social media.
- Try before you purchase: Allow customers to check out products virtually, making the buying experience more engaging and interactive.
- Product introduction: Use AR/VR to launch latest products, giving customers a immersive and memorable experience.
- Brand immersion: Create immersive experiences that allow customers to get to know your brand on a deeper level, akin to IKEA’s VR shopping experience.
Conclusion
In conclusion, AR/VR is a robust tool for brands to extend awareness, engagement, and sales. By providing value to your customers and creating immersive experiences, you may set your brand other than the competition and construct a loyal following. With the vast possibilities of AR/VR, the long run of selling is exciting and stuffed with potential. Whether you are a large or small brand, incorporating AR/VR into your strategy can have a big impact in your brand’s success.
