Introduction to Augmented Reality at Apple
Apple has taken a major step in the sphere of augmented reality (AR) by appointing a senior director of worldwide product marketing for AR. This move highlights the importance of AR in the corporate’s future plans. Apple veteran Frank Casanova has been named to this position, which is the corporate’s first role related to AR.
Who is Frank Casanova?
Casanova has been with Apple since 1997, serving in various roles. He began as senior director of MacOS X Graphics, Audio, and Video and later became senior director of iPhone partner marketing in 2007. With his latest role, Casanova will probably be chargeable for all points of product marketing for Apple’s AR initiative. According to his LinkedIn profile, he has been serving on this position for lower than a month.
What is Augmented Reality?
Augmented reality is a technology that overlays digital information onto the physical world. Unlike virtual reality, which creates a totally digital environment, AR combines advanced hardware and software to supply a novel experience. Apple’s latest iPhone and iPad models have AR as a key feature, with tools like ARKit framework for developers and first-party apps like Animoji and the Measure app.
Apple’s Focus on AR
Apple’s give attention to AR was first revealed with the discharge of iOS 11, which included an initial set of consumer-facing AR products and tools. The company’s CEO, Tim Cook, has consistently emphasized the importance of AR, referring to it as a "big idea" just like the smartphone. Cook believes that AR holds great value for consumers, and the corporate is anticipated to release more comprehensive AR solutions in the long run, possibly including an AR headset.
Conclusion
The creation of the senior director of worldwide product marketing for AR role at Apple demonstrates the corporate’s commitment to this technology. With Casanova on the helm, Apple is more likely to make significant advancements in AR, which can have a significant impact on the long run of technology. As AR continues to evolve, it would be exciting to see how Apple’s plans unfold and the way this technology will change the best way we interact with the world around us.
