Introduction to Apple’s Augmented Reality Efforts
Apple Inc. has taken a major step towards emphasizing the importance of augmented reality (AR) in its future plans. The company has assigned a longtime iPhone executive, Frank Casanova, as its first head of promoting for AR. This move highlights the technology’s crucial role in Apple’s quest for progressive products.
Who is Frank Casanova?
Casanova, who has been with Apple for about 30 years, has moved from leading iPhone marketing for wireless carriers into this latest role. His experience includes key contributions to the launch of the unique iPhone, negotiating deals with carriers to advertise the handset, and developing older Apple products just like the QuickTime video player. On his LinkedIn profile, Casanova mentioned that he’s now liable for all points of product marketing for Apple’s AR initiative.
Apple’s Commitment to AR
The decision to appoint a head of product marketing for AR underscores the technology’s significance to Apple’s future. Although an Apple spokesman declined to comment, industry experts see this move as a transparent indication of the corporate’s commitment to AR. Michael Gartenberg, former senior director of promoting at Apple, praised Casanova, stating, "Frank is the perfect person to guide Apple’s efforts in AR."
What is Augmented Reality?
Augmented reality is a technology that superimposes virtual content over a view of the true world. Apple has been exploring this field, starting with ARKit software on iPhones and iPads, which allows apps to integrate AR technology. The company is planning to introduce a 3-D-based AR camera for iPhones in 2020 and has a team of a whole lot of engineers working on an AR headset and operating system.
Future Plans and Implications
Apple’s interest in AR has been evident, with CEO Tim Cook praising the technology. The appointment of Casanova as the pinnacle of AR marketing suggests that the corporate is gearing as much as make significant announcements and releases within the AR space. This could potentially result in latest and progressive products that integrate AR, further solidifying Apple’s position within the tech industry.
Conclusion
In conclusion, Apple’s move to assign a dedicated head of promoting for AR signals a major shift towards embracing this technology as a core a part of its future strategy. With Casanova on the helm, the corporate is poised to make substantial advancements within the AR field, which could lead on to exciting latest products and innovations. As the tech world waits with anticipation, one thing is evident: Apple’s commitment to AR is a step towards a future where technology seamlessly integrates with our every day lives in progressive and unprecedented ways.
