Introduction to Apple’s Future Plans
With rumors swirling that Apple will release an augmented reality (AR) headset in the long run, Apple chief Tim Cook has given some latest comments about how essential the technology is to Apple’s future products. Cook didn’t offer any clues about future Apple AR products, but he offered a peek at how the technology may benefit conversations with colleagues.
The Importance of Augmented Reality
"Well, I feel AR is a critically essential a part of Apple’s future," said Cook. He told Kara Swisher on her Sway podcast, "The promise of AR is that you just and I are having an important conversation right away. Arguably, it could even be higher if we were capable of augment our discussion with charts or other things to look. And your audience would also profit from this, too, I feel." Cook believes that AR will take off in areas reminiscent of health, education, gaming, and retail.
Future of Augmented Reality
Apple analyst Ming-Chi Kuo believes Apple will release a mixed reality headset "in mid-2022" and follow it with AR glasses by 2025. Cook has previously said he believed AR and machine learning "can be key to delivering the appropriate information to the appropriate person at the appropriate time." He thinks the promise of AR is even greater in the long run, and it’ll be a key consider Apple’s future products.
Social Networks and Privacy Matters
Cook also shared his ideas on social networks and privacy matters, saying the world today was in a "crisis". He believes that individuals should own their data and have control over who gets it and what they use it for. With iOS 14 due out in a number of weeks, Apple is rolling out App Tracking Transparency (ATT) and privacy nutrition labels – two features that can require apps to get users’ permission before tracking their data across other corporations’ apps or web sites for promoting purposes.
Impact of App Tracking Transparency
The iOS 14 privacy feature may have a big impact on corporations that depend on tracking user data for promoting purposes. Facebook’s Mark Zuckerberg fears that this feature could harm its earnings results, while benefiting iMessage. Cook explained, "App Tracking Transparency, and what it tries to get at, is corporations which might be making the most of tracking you across apps of other corporations, and subsequently putting together a whole profile of what you are pondering, what you are doing, surveilling you across the net 24/7."
Conclusion
In conclusion, Apple’s future plans are heavily focused on augmented reality and privacy. With the discharge of iOS 14 and its latest privacy features, Apple is taking a big step towards giving users control over their data. The way forward for AR is exciting, and it’ll be interesting to see how Apple incorporates this technology into its products. As Cook said, "I feel the promise of AR is even greater in the long run," and it’ll be a key consider shaping the long run of technology.
