The Evolution of Customer Journey: Leveraging AR Technology for Marketing Success
The customer journey is evolving, and technology is at the forefront of this transformation. Brands and marketing teams are increasingly turning to emerging technologies to connect with audiences in new and innovative ways. One such technology that is making waves in the marketing world is augmented reality (AR).
AR allows brands to create interactive and immersive experiences for customers, driving engagement and retention. Companies like Apple, Xreal, Niantic, 8th Wall, Unreal, and Unity provide developers with the tools to create custom AR content that captivates audiences and enhances the customer experience.
Jenny Stanley, Managing Director of Appetite Creative, recently discussed the importance of quality content in AR with the BBC. Appetite Creative works with major brands like Amazon, Lego, and Adidas to develop AR labels for products, emphasizing the need for compelling content to drive success in AR marketing.
The AR technology space is rapidly expanding, with Apple’s upcoming Vision Pro device set to revolutionize the industry. AR advertising is not only impactful but also cost-effective, offering brands a unique way to engage with customers and gather valuable insights into their behavior.
According to Stanley, AR content should inspire, educate, or entertain to truly make an impact. By leveraging immersive technologies strategically, brands can differentiate themselves in a crowded market and drive business value.
From enhancing product packaging to revolutionizing live broadcasts, AR is proving to be a versatile tool for marketers across industries. As the technology continues to evolve, brands and marketing teams must stay ahead of the curve to leverage AR effectively and drive success in the ever-changing customer journey.
